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	<title>Natural Search Blog &#187; Bill-Gates</title>
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		<title>Bill Gates Predicts Demise of Yellow Pages</title>
		<link>http://www.naturalsearchblog.com/archives/2007/05/16/bill-gates-predicts-demise-of-yellow-pages/</link>
		<comments>http://www.naturalsearchblog.com/archives/2007/05/16/bill-gates-predicts-demise-of-yellow-pages/#comments</comments>
		<pubDate>Wed, 16 May 2007 19:43:58 +0000</pubDate>
		<dc:creator>Chris Silver Smith</dc:creator>
		
		<category><![CDATA[Local Search]]></category>

		<category><![CDATA[MSN Search]]></category>

		<category><![CDATA[Yellow Pages]]></category>

		<category><![CDATA[Bill-Gates]]></category>

		<category><![CDATA[Live-Search]]></category>

		<category><![CDATA[MicroSoft]]></category>

		<category><![CDATA[msn]]></category>

		<category><![CDATA[superpages]]></category>

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		<description><![CDATA[Last week at the Microsoft Strategic Account Summit 2007, Bill Gates interacted with Microsoft&#8217;s Corporate VP and Chief Media Officer, Joanne Bradford in an interview/Q&#38;A session, and he predicted that among those under 50, yellow pages usage would drop down to zero within five years!

Now, he was apparently speaking solely about the print yellow pages, [...]]]></description>
			<content:encoded><![CDATA[<p>Last week at the Microsoft Strategic Account Summit 2007, Bill Gates <a target="_blank" href="http://www.microsoft.com/Presspass/exec/billg/speeches/2007/05-082007MSNSASBillg.mspx" title="Bill Gates: Microsoft Strategic Account Summit 2007">interacted</a> with Microsoft&#8217;s Corporate VP and Chief Media Officer, Joanne Bradford in an interview/Q&amp;A session, and he predicted that among those under 50, yellow pages usage would drop down to zero within five years!</p>
<p align="center"><a href="http://www.flickr.com/photos/silvery/501167868/" title="Anti Yellow Pages"><img border="0" width="100" src="http://farm1.static.flickr.com/216/501167868_dc57ead146_t.jpg" alt="Anti-Yellow-Pages" height="84" /></a></p>
<p>Now, he was apparently speaking solely about the print yellow pages, but the statement still seemed a tad bit bearish, considering that Microsoft is partnered closely with my former company, <a target="_blank" href="http://www.superpages.com" title="Idearc Superpages.com">Idearc Superpages.com</a>, one of the largest yellow pages companies (print or otherwise) in the world, to license the yellow pages data and service for use in Microsoft&#8217;s <a target="_blank" href="http://maps.live.com/" title="MS Live Local Search">Live Local Search</a>, and for the <a target="_blank" href="http://yellowpages.msn.com/" title="MSN Yellow Pages">MSN Yellow Pages</a>.</p>
<p>Now, Gates isn&#8217;t alone in predicting the demise of printed directories, since many others have also foreseen their eventual extinction, <a href="http://www.naturalsearchblog.com/archives/2006/05/17/print-yellow-pages-vs-online-yellow-pages-local-search/" title="Print YP vs. Online YP">including me</a>. But I think that other analysts out there have stated terms more in the ten-year range. Even if the numbers of some directories are declining, I still note that usage and sales are still very strong, so I&#8217;d be inclined to expect that print YP will likely go on for longer than five years.</p>
<p>It could be even longer, if there&#8217;s some more revolutionary tech introduced, such as I earlier suggested in &#8220;<a href="http://www.naturalsearchblog.com/archives/2007/03/20/could-nanotechnology-save-print-yellow-pages/" title="Could Nanotech Save Print Yellow Pages">Could Nanotechnology Save Print Yellow Pages?</a>&#8221;</p>
<p>UPDATE: Don Dodge, Director of Business Development for Microsoft&#8217;s Emerging Business Team, also <a target="_blank" href="http://dondodge.typepad.com/the_next_big_thing/2007/05/bill_gates_pred.html" title="Bill Gates predicts hard times for traditional media advertising">posted on his blog </a>about the Summit, and he quoted a Seattle Times report which gave a further quote from Bill Gates about the yellow pages:</p>
<blockquote><p><em>The traditional Yellow Pages are doomed as voice-activated Internet searches combined with on-screen interfaces on smart mobile devices get better and proliferate, Gates said. The company&#8217;s recent acquisition of voice-technology provider TellMe is accelerating the trend.</em></p></blockquote>
<p>Dodge further states:</p>
<blockquote><p><em>Microsoft&#8217;s recent acquisitions of </em><a target="_blank" href="http://www.microsoft.com/presspass/press/2006/feb06/02-13MotionBridgePR.mspx"><em>MotionBridge</em></a><em> and </em><a target="_blank" href="http://www.microsoft.com/presspass/press/2007/may07/05-03ScreenTonicPR.mspx"><em>Screentonic</em></a><em>, coupled with the acquisition of </em><a target="_blank" href="http://www.microsoft.com/presspass/press/2007/mar07/03-14PowerOfSpeechPR.mspx"><em>TellMe</em></a><em> will support Gates vision of search and advertising on smart phones.</em></p>
<p><em>Â Â Â Â Â Â Â  </em></p></blockquote>
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