Google’s Ranking Advice in Blended Search at SMX West
Just a quick post here on some simple tips that David Bailey of Google advised in this morning’s session on “The Blended Search Revolution” at the SMX West conference in Santa Clara:
- Publish high-quality, well-captioned images;
- Have pages which already have good PageRank (use traditional SEO to achieve);
- Create a Google Video Sitemap;
- Update business listings in Local Business Center;
- Submit your feed to Google Product Search;
- Create a high-quality company blog;
Popularity: 66% [?]
Posted by Chris Silver Smith of Netconcepts on 02/26/2008 | Permalink | 
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Filed under: Conferences, Content Optimization, Google, HTML Optimization, Image Optimization, Local Search Optimization, PageRank, SEO, Search Engine Optimizationblended search, David-Bailey, Google, SEO, SMXWest08, Universal-Search
Upcoming Appearances
I’ll be speaking on the “Local Search, and Blended Results” and “Online Retail and Blended Results” panels at the SMX West conference in Santa Clara, California, February 26 - 28, 2008.
Quite a few sessions at this conference are focusing on “blended results” — the new paradigm that has been affecting search results pages layouts and listing rankings. Each of the search engines have been looking into folding their various specialized, vertical search contents into the main keyword search results pages in order to better expose that content and facilitate usage of those features.
Google’s introduction of Universal Search during 2007 was probably the most attention-getting paradigm shift in terms of bringing search marketers to realize that they frequently need to achieve good placement in each of the specialized vertical searches like Images, Local/Maps, Video, News, and etc. to help guarantee rankings and ongoing market-share.
Popularity: 23% [?]
Posted by Chris Silver Smith of Netconcepts on 01/04/2008 | Permalink | Email
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Filed under: Conferencesblended search, internet retail, Local Search, online retail, SERPs, Universal-Search
