Natural Search Blog


Google Launches Audio Search

Google Labs has launched an experimental audio search which allows one to search text within YouTube videos. “Google Audio Indexing“, it’s called.

Google Audio Indexing

On the backend, Google has taken the audio tracks of YouTube videos of politicians, and automatically converted it to text for search capability.

How will this impact the overall internet? (more…)

Google’s Ranking Advice in Blended Search at SMX West

David Bailey at SMX WestJust a quick post here on some simple tips that David Bailey of Google advised in this morning’s session on “The Blended Search Revolution” at the SMX West conference in Santa Clara:

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Upcoming Appearances

SMX West Speaker Badge 2008I’ll be speaking on the “Local Search, and Blended Results” and “Online Retail and Blended Results” panels at the SMX West conference in Santa Clara, California, February 26 – 28, 2008.

Quite a few sessions at this conference are focusing on “blended results” — the new paradigm that has been affecting search results pages layouts and listing rankings. Each of the search engines have been looking into folding their various specialized, vertical search contents into the main keyword search results pages in order to better expose that content and facilitate usage of those features.

Google’s introduction of Universal Search during 2007 was probably the most attention-getting paradigm shift in terms of bringing search marketers to realize that they frequently need to achieve good placement in each of the specialized vertical searches like Images, Local/Maps, Video, News, and etc. to help guarantee rankings and ongoing market-share.

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