Natural Search Blog


New Personal Blog Launched – Nodal Bits

Enhancement Graphic - NodalBitsFor those of you who are long-term readers of mine, you may be interested to know that I’ve now launched a new personal blog, Nodal Bits.

In its inaugural post, I describe how I first came to do blogging here at Natural Search Blog at the invite of Stephan Spencer, and how I believe blogging is likely more important than a resume in this day and age – at least, it is for a great many industries.

Will I continue to blog here at Natural Search Blog? Well, I intend to do so. I further intent to step up my pace again in posts everywhere I publish.

Link Building Tactics That Influence Search Engine Ranking Factors

Today’s post dwells on the discussion of link buillding tactics that influence search engine ranking factors in 2009. Link acquisition is a key component of the ranking algorithms. The number of external links pointing to your site and the anchor text contained therein can certainly propel your site to the top of the search results pages.

I will be discussing only the top 4 factors under each section with a mention of the value score allotted by the SEO professionals . This biennial survey by Rand Fishkin at SEOMoz picks the brains of the top 72 SEO professionals from all over the world and their collective wisdom is presented in this post.

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Speaking at Dallas WordCamp 2009

Wordcamp Dallas 2009I’m speaking at this year’s WordCamp in Dallas again later this week.

WordCamp is a mini-convention for WordPress and blogging enthusiasts. Some of the content is WordPress-centric, but other content is applicable to bloggers in general, such as how to promote your blog and other stuff.

I’ll be speaking on how to use social image sharing services for promotion. Social media sites such as Flickr allow people to publish and share their photos with many other people, and the site is well-constructed in terms of search engine optimization, so posting images there helps get media distributed all over. Using Flickr can help one gain more attention, inbound links, and overall search rankings.

I’ve spoken on using Flickr for promotion and optimization before, and I’ve written on details of image optimization here a number of times.

I’d further recommend blogging to everyone – I first started blogging here on the Natural Search Blog as a guest, after Stephan Spencer invited me, and it eventually changed my overall career path. Be sure to check out Stephan’s articles on blog optimization, btw, since he’s pretty much the top authority out there on the subject.

There’s still a few seats left for Dallas WordCamp – sign up before they’re all gone!

программа тренировок на массу

Google Pushes Reading Lists of Politicians & Pundits

Google announced today that they’re introducing reading lists from major politicians like Barack Obama and John McClain along with reading lists from political commentators like Ariana Huffington and Mark Halperin. Google promoted the new service today on their homepage by touting the ability to read what Obama and McCain are reading, with a link line just below the search form:

Google provides Obama & McClain's reading lists
(click to enlarge)

The Google Reader blog states that you’ll now be able to “read what they read” and here their commentary as they share and discuss news. (more…)

Corporate Blogging: Too Legally Dicey To Allow?

This article at CNET, “Corporate employee blogs: Lawsuits waiting to happen?“, caught my eye. Large corporations definitely feel nervous about allowing all their employees to have a public voice, but I think it’s now something that must be allowed, and good common-sense management can be used to help avoid some of the risk of lawsuits such as the one mentioned in the article involving Cisco.

Some companies’ legal departments think that blogging is just too risky to allow, and that it’s not worth the time and administrative headache to try to manage. The problem that I see with this is that it causes a company to be stuck in a Business 1.0 world of the past, disallowing the grass-roots-level public relations that employees can provide — blogging allows a big corporation to have a human face and can help explain and communicate what the company is up to. (more…)

Google News comments likely to be panned by major corporations

Google today introduced a new experimental feature in their News – they’ve added story participant comments into their listings of stories.

Google News

I think it’s a cool idea, since it invites more community participation in story threads – sort of an evolutionary step on the old threaded format of the old Usenet layout paradigm. If you’ve ever had a story written about you in news media, and were disappointed to see that the reporter made a mistake or neglected to mention something that you felt was important, this would be a convenient route to mitigating it.

But, from what I’ve seen commonly happening in the contemporary business community, I’d bet that most of the major, publicly-traded companies will not engage in commenting on stories about themselves. Read on and I’ll describe… (more…)

New WordPress Plugin for SEO

I’ve just released “SEO Title Tag”, a plugin for WordPress. As the name implies, it allows you to optimize your WordPress site’s title tags in ways not supported by the default WordPress installation. For example:

Get the plugin now: SEO Title Tag WordPress Plugin

I’d love your feedback, as this is my first WordPress plugin.

Enjoy!


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