blogging : Natural Search Blog

Corporate Blogging: Too Legally Dicey To Allow?

This article at CNET, “Corporate employee blogs: Lawsuits waiting to happen?“, caught my eye. Large corporations definitely feel nervous about allowing all their employees to have a public voice, but I think it’s now something that must be allowed, and good common-sense management can be used to help avoid some of the risk of lawsuits such as the one mentioned in the article involving Cisco.

Some companies’ legal departments think that blogging is just too risky to allow, and that it’s not worth the time and administrative headache to try to manage. The problem that I see with this is that it causes a company to be stuck in a Business 1.0 world of the past, disallowing the grass-roots-level public relations that employees can provide — blogging allows a big corporation to have a human face and can help explain and communicate what the company is up to. (more…)

Popularity: 4% [?]

Posted by Chris Silver Smith of Netconcepts on 03/26/2008 | Permalink | Email | Print

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Trackback | Comments (0) | Comments RSS | Filed under: Best Practices, General, News blogging, corporate blogging, employee blogs

Google News comments likely to be panned by major corporations

Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.

Google News

I think it’s a cool idea, since it invites more community participation in story threads - sort of an evolutionary step on the old threaded format of the old Usenet layout paradigm. If you’ve ever had a story written about you in news media, and were disappointed to see that the reporter made a mistake or neglected to mention something that you felt was important, this would be a convenient route to mitigating it.

But, from what I’ve seen commonly happening in the contemporary business community, I’d bet that most of the major, publicly-traded companies will not engage in commenting on stories about themselves. Read on and I’ll describe… (more…)

Popularity: 3% [?]

Posted by Chris Silver Smith of Netconcepts on 08/08/2007 | Permalink | Email | Print

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Trackback | Comments (0) | Comments RSS | Filed under: Google, News blogging, Google-News, user-generated-content

New WordPress Plugin for SEO

I’ve just released “SEO Title Tag”, a plugin for WordPress. As the name implies, it allows you to optimize your WordPress site’s title tags in ways not supported by the default WordPress installation. For example:

If you define a custom field (called “title_tag”) when writing or editing a post (or static page), that custom field will then be displayed as the title tag.
The post title and blog name are reversed for better keyword prominence within the title tag.
You can shorten or eliminate the blog name altogether from your title tags.
You can define a custom title tag for your home page through the Options page.
It will use the category’s description as the title on category pages (when defined).
If you’re using the UltimateTagWarrior plugin, it will put the tag name in the titles on tag pages.
It will also cook you dinner and all sorts of other amazing, useful stuff (not really).

Get the plugin now: SEO Title Tag WordPress Plugin

I’d love your feedback, as this is my first WordPress plugin.

Enjoy!

Popularity: 14% [?]

Posted by Stephan Spencer of Netconcepts on 07/14/2006 | Permalink | Email | Print