Natural Search Blog


Online Marketing Tips for Rare Book Shops and Indie Bookstores

Marketing Tips for BookstoresEarlier, I wrote a long obituary on how the internet is killing indie book shops, and I ended it by promising to post some tips on how to market books in the internet age. I intended to include both online and offline marketing tips, but my list of online tips has grown so long that I’m now intending to post yet another followup for just a few offline marketing tips.

So, here are my tips for online marketing for independent bookstores. This is particularly geared towards rare book shops, out-of-print bookstores, and speciality book stores — because I think that those types of shops tend to be more unique and are by nature differentiated from the mega-bookstore juggernauts like Borders, Barnes & Noble, and Amazon.com. But, these tips could work for the independent general book stores, too. So, read on and see if these could be helpful to you.

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