Online Marketing Tips for Rare Book Shops and Indie Bookstores
Earlier, I wrote a long obituary on how the internet is killing indie book shops, and I ended it by promising to post some tips on how to market books in the internet age. I intended to include both online and offline marketing tips, but my list of online tips has grown so long that I’m now intending to post yet another followup for just a few offline marketing tips.
So, here are my tips for online marketing for independent bookstores. This is particularly geared towards rare book shops, out-of-print bookstores, and speciality book stores — because I think that those types of shops tend to be more unique and are by nature differentiated from the mega-bookstore juggernauts like Borders, Barnes & Noble, and Amazon.com. But, these tips could work for the independent general book stores, too. So, read on and see if these could be helpful to you.
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Posted by Chris Silver Smith of Netconcepts on 06/19/2007 | Permalink | 
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Filed under: Marketingbook-shop-marketing, bookstore-marketing, online-bookstore-marketing, rare-books-marketing, small-business-marketing
