Natural Search Blog


Plea for a New Open Format: Open Local Profile Format

My most-recent Locals Only column just pubbed at SearchEngineLand.com, titled “A Call To Standardize Local Search Listings“.

The benefactor of Open Local Profile Format would be Main Street
Open Local Profile Format

In it, I’m calling for the companies operating in the local search space to come together and agree upon a common data format protocol that would allow businesses and organizations to more easily submit their directory profile information to the great plethora of local info sites where users go to get information. The local search engines, online yellow pages, and various vertical directories should come together to reduce costs/complexity for businesses, and to facilitate improved information for consumers, similar to how the major search engines last year came together to agree on one common submission protocol – Sitemaps – for submitting sites’ page links to them. Read on for more details.

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