SEO Followed By Website Optimization – Beat Your Competition
As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot be manipulated by a site owner/webmaster.
In this scenario, it is imperative that a site owner with a fairly new site maximizes her chances of retaining as many visitors to her site as possible by giving them an opportunity to communicate with her site through a comment on her blog, leaving feedback or collecting the visitor’s email address.
This will allow her to sell products/services on the backend through email marketing. This is where website optimization techniques coupled with solid SEO strategy can pay huge dividends in the long run.
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Posted by Ravi of Netconcepts Ltd. on 10/18/2009
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Filed under: Marketing, Monetization of Search, SEO, Search Engine Optimization auckland ppc marketing, auckland search marketing consultancy, buyers keywords, buying mode, call to action, collecting email address, conversion rate optimization, cost per acquisition, cpa marketing, cro, feedback collection, free traffic, information seekers, Netconcepts, paid traffic, research and review mode, sales funnel optimization, search engine optimisation, selling benefits of product/service, SEO, website optimization, website optimizer
