Google Maps Introduces User Review Snippets in Listings
The Google Lat Long Blog announced today that they’ve introduced little snippets of a user review with each business listing for which they have reviews data:
To me, this seems like a bit of an experimental feature, since I tend to want to see a sampling of multiple reviews to try to get a balanced picture of what to expect from a business. Of course, one can click through and view multiple reviews, but why would I only want to see one sample — is there something being done to try to select the most-typical review for the business, or are they only selecting random ones?
Popularity: 12% [?]
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Posted by Chris Silver Smith of Netconcepts on 06/10/2008 | Permalink | 
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Filed under: Google, Local Search, Mapsdirectories, Google-Maps, User Reviews
Independent Contractors Excluded from Google Maps
My article on How To Get On Google Maps Without An Address pubbed today on Search Engine Land - it outlines one of the top most frustrating issues facing some small businessmen who need to have listings in directories without including their street addresses. Google Maps, by policy, does not display listings for those who do not have street addresses, so smaller providers who might actually provide the best quality service work are left out in the cold when users perform local searches. Independent contractors (like plumbers, electricians, building contractors, etc) are the most affected by this issue, but some other businesses are also impacted.
My perception is that this lack of what is something of a standard among traditional yellow pages directories is due to Google’s desire to provide best user-experience. In a map search display, does it make sense to display items which can’t be pinpointed to the map?
My opinion is that it does make sense to do so, (more…)
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Posted by Chris Silver Smith of Netconcepts on 02/11/2008 | Permalink | Email
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Filed under: Google, Local Search, Local Search Optimization, Maps, Online Directories, Yellow Pagesdirectories, Google-Maps, independent contractors, Local Search, Yellow Pages
So-called Expert Claims Internet Yellow Pages “Overrated”
In the title of a transparently self-serving press release, Barry Maher claims that “online yellow pages advertising (is) often overrated”. Maher says in the release, “It may be the wave of the future, but the dull, old-fashioned, low-tech print directories are still the wave of the present. Businesses do need to be online. Just not at the expense of what’s driving in the dollars today.”
He goes on to say that “For most local companies, there’s still far, far more potential business in the print directories than in anything they might do online.”
(Before I go further, I should disclose that I work for arguably the biggest combined print and online yellow pages company in the US. My comments on this matter are merely my own opinion, though, and not any sort of official stance from my company.)
It seems to me that the headline title of the PR was intended to be controversy-provoking in order to attract more attention than an announcement about the publication of a book on how to advertise in yellow pages would otherwise be (yawn!). The intention was to promote Maher’s book on optimizing print YP ads, So, I really hesitated about rewarding this sort of thing with yet more attention than it merits. Yet, I believe that this claim is pretty irresponsible, so I’m going to address it. I don’t think that Maher can possibly understand IYP nor general internet advertising or he could not have said that “there’s… more potential business in the print directories… than… online” (paraphrased).
Read on and I’ll explain why I think this was not reasonable.
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Posted by Chris Silver Smith of Netconcepts on 11/17/2006 | Permalink | Email
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Filed under: Advertising, Yellow Pagesbarry-maher, directories, iyp, Yellow Pages
