Book Review: Getting The Most From Your Yellow Pages Advertising
Last year, I criticised a press release promoting a book by Barry Maher titled “Getting the Most from Your Yellow Pages Advertising, saying the press release was self-serving and irresponsible. I disparaged Maher, referring to him as a “so-called expert” and calling the press release “self-serving”. Maher’s press release touted advertising in print yellow pages and questioned the value of advertising online in comparison, so I was highly critical of it since I believe there’s significant value in advertising online. At the time, I thought I was justified in my criticism, since I felt he was promoting his book at the expense of bad advice to small businesses.
However, others pointed out some irony in my criticism — after all, self-promotion is by nature supposed to be beneficial to one’s self, and it’s not at all unusual to emphasize a bit of controversy to make press releases more interesting to readers. Further, Maher’s responses and comments to my blog posting were well-written, wonderfully mild, and professional — leaving me to wonder if I’d been unreasonable in my attack of the press release.
As for the book itself, I found it to be very valuable for small businesses, particularly newbies who’ve never done yellow pages advertising before. Even the business owner who thinks they already know it all ought to read this and check some of their assumptions. Read on for a further review of the book.
Possible Related Posts
Posted by Chris of Silvery on 03/19/2007
Permalink | | 
Print
| Trackback | Comments Off on Book Review: Getting The Most From Your Yellow Pages Advertising | Comments RSS
Filed under: Advertising, Online Directories, Reference Material, Yellow Pages barry-maher, directory-advertising, Online Directories, small-business-advice, Yellow Pages, yellow-pages-advertising
