Natural Search Blog


Key Factors To Include In Competitive Analysis

As a site owner, you would be analyzing the Google SERPs (Search Engine Result Pages) frequently to see the sites ranking on Page 1 for terms that are of particular interest to your business or niche. Today it is vital to rank in the top 5 results on the first page to get the lion’s share of user clicks (approximately 70%).

Ranking below the fold on page 1 or on succeeding pages is not going to help your site’s cause in gaining better visibility and hence more traffic. The key factors you have to consider when doing a competitive analysis to dethrone a site ranking in the top 5 results and get your site listed in its place is what constitutes the meat of this post.

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Unique Content And Its SEO Implications

The world wide web is still dominated by content on websites though audio and video content have come to stay. There is no sign of textual content and its importance dissipating in the eyes of search engines in the future.

There is a crying need for unique quality content nowadays. Copywriters are in demand and I have come across cases where journalists in leading dailies and magazines have kicked their full time jobs and taken to writing content for the web. But the uniqueness of the content has come under the scrutiny of the major search engines.

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Domain Diversity – Key Metric For Higher Google Rankings

Domain diversity is an important SEO factor that is crucial for a site in order to rank well on the Google SERPs. This is achieved by the site gaining inbound links from a diverse set of domains. This is a daunting task as it is not easy to get inbound links. The best way to achieve this is for the site to contain top quality content that makes it a standout in the industry in which it operates.

Research done by the experts at SEOmoz indicated (above the 95% confidence level) that domain diversity is a key metric that helps a site achieve top rankings. The diversity here refers to the number of links coming from a variety of root domains to the site in question.
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