Natural Search Blog


Inbound Deep Links Benefit Page Rank Distribution Sitewide

Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.

The entire domain’s authority and trust is reflected by this page rank value. The home page then tends to distribute this page rank to the first level (categories), the second level (sub-categories) and the third level product pages which we often refer to as link juice. In general, the first level pages tend to derive the maximum link juice from the home page. But in a site with excessive number of sub-categories and product pages (money pages), the pagerank distribution is not proportional with some gaining link juice and a large majority not gaining any.

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Key Factors To Include In Competitive Analysis

As a site owner, you would be analyzing the Google SERPs (Search Engine Result Pages) frequently to see the sites ranking on Page 1 for terms that are of particular interest to your business or niche. Today it is vital to rank in the top 5 results on the first page to get the lion’s share of user clicks (approximately 70%).

Ranking below the fold on page 1 or on succeeding pages is not going to help your site’s cause in gaining better visibility and hence more traffic. The key factors you have to consider when doing a competitive analysis to dethrone a site ranking in the top 5 results and get your site listed in its place is what constitutes the meat of this post.

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Link Building Tactics That Influence Search Engine Ranking Factors

Today’s post dwells on the discussion of link buillding tactics that influence search engine ranking factors in 2009. Link acquisition is a key component of the ranking algorithms. The number of external links pointing to your site and the anchor text contained therein can certainly propel your site to the top of the search results pages.

I will be discussing only the top 4 factors under each section with a mention of the value score allotted by the SEO professionals . This biennial survey by Rand Fishkin at SEOMoz picks the brains of the top 72 SEO professionals from all over the world and their collective wisdom is presented in this post.

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Search Engine Ranking Factors in 2009

Recently, SEOmoz released a fantastic biennial search engine rankings report. Every two years, SEOmoz interviews the top 100 minds in the SEO industry. This time, they have gathered data from the top 72 SEO professionals to give a clear idea of how the search engines rank documents.

This aggregate data gives any SEO professional the key factors that Google uses when it comes to ranking sites on the SERPs. It is a thoroughly interesting read and will assist all SEO professionals be it a beginner or an advanced level practitioner.

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Domain Diversity – Key Metric For Higher Google Rankings

Domain diversity is an important SEO factor that is crucial for a site in order to rank well on the Google SERPs. This is achieved by the site gaining inbound links from a diverse set of domains. This is a daunting task as it is not easy to get inbound links. The best way to achieve this is for the site to contain top quality content that makes it a standout in the industry in which it operates.

Research done by the experts at SEOmoz indicated (above the 95% confidence level) that domain diversity is a key metric that helps a site achieve top rankings. The diversity here refers to the number of links coming from a variety of root domains to the site in question.
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PageRank Sculpting – The Nofollow Debate

At SMX Advanced in Seattle last month, Matt Cutts made his intentions clear when he advised SEOs not to waste too much time on internal page rank sculpting using the nofollow tag and instead concentrate on spending that time on creating useful content.
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