Natural Search Blog » Golden-Pages http://www.naturalsearchblog.com Thought leaders in search engine optimization weigh in with the latest SEO news and commentary Thu, 09 Oct 2008 19:12:37 +0000 http://wordpress.org/?v=2.6.1 en © chris@netconcepts.com () chris@netconcepts.com() Thought leaders in search engine optimization weigh in with the latest SEO news and commentary chris@netconcepts.com No no http://www.naturalsearchblog.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Natural Search Blog http://www.naturalsearchblog.com 144 144 Cool Yellow Pages Billboard Ads from Israel http://www.naturalsearchblog.com/archives/2007/06/13/cool-yellow-pages-billboard-ads-from-israel/ http://www.naturalsearchblog.com/archives/2007/06/13/cool-yellow-pages-billboard-ads-from-israel/#comments Wed, 13 Jun 2007 13:03:04 +0000 Chris Silver Smith http://www.naturalsearchblog.com/archives/2007/06/13/cool-yellow-pages-billboard-ads-from-israel/ Ad agency Young & Rubicam’s Israeli office came up with this great billboard and tv campaign to promote the Golden Pages — Isreal’s primary yellow pages company. This is one of the more effective yellow pages billboard campaigns I’ve seen — they’re funny, engaging, and simple enough to read when driving:

Y&R Billboard - Acupuncture
Acupuncture - billboard for Israeli Yellow Pages, the Golden Pages

Here’s their funny pinnocchio-inspired video ad.

The Y&R Israel blog shows some of these in Hebrew - I’m assuming they mocked up the ads in English primarily for promotional release distribution in America — I bet these English versions of the ads are not actually being used on billboards anywhere, but I couldn’t get confirmation from Y&R before posting this.

Click through to see some more cool billboards from the sequence…

Y&R Billboard - Ironing
Ironing

 

Y&R Billboard - Circumciser
Circumciser (reminds me of vasectomy billboards I’ve seen in the U.S.)

 

Y&R Billboard - Mirrors
Mirrors

 

Y&R Billboard - Couples Therapy
Couples Therapy

 

Y&R Billboard - Smoke Detectors
Smoke Dectors

 

Y&R Billboard - Cranes
Cranes

 

Y&R Billboard - Lawyers
Lawyers

Promo materials for the Golden Pages states that they’ve been in existence for over forty years, and they’ve got over 700K of searches per month.

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