Natural Search Blog


Amazon Acquires Social Media Book Site Shelfari

Amazon has acquired Shelfari, a site where people can share their reading lists, review books, and find books to read. Others have noted that Shelfari sports a cool user interface, but I note that there are quite a few book list sharing sites out there like it, such as LibraryThing, aNobii, and GoodReads.

Shelfari's Engaging User Interface

I’m not sure that the UI alone is really enough to differentiate Shelfari from the pack, particularly if Amazon over-commercializes it. I think if it tries to push book sales too much, it might easily disaffect the usership and they could easily swing over to one of the handful of competitors. (more…)


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