Natural Search Blog


How To Breathe Life Into A Lacklustre PPC Campaign

PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.

Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.

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Do CueCats Have 9 Lives?!? Google Resurrects a Bad Idea

For those of us who’ve been around the internet biz for a while, there’s often a feeling of deja vu or “been there, done that!” Thus we have that sensation today when we see this article from Silicon Alley Insider which seems to gush just a bit in its praise of these cute, “new” barcodes that Google is resurrecting in some print ads that can be scanned camera phones so people can easily connect up instantaneously to associated websites.

The article fails to mention the last time this sad concept was foisted on the world. Remember the company, Digital Convergence, with their various “CueCat” devices that allowed people to do this exact same thing?

The CueCat (more…)

ReachLocal Becomes Authorized Google Adwords Reseller

ReachLocal
ReachLocal announced today that they’ve formed a strategic alliance with Google to become an authorized Adwords reseller. Kevin Heisler at SEW reports that this will give them a leg up on competitors in local search who won’t benefit from the same status in the Google ecosystem.

ReachLocal also sells local ads into Yahoo!, MSN, Ask, AOL, and my old company, Superpages.com.

I was privileged to be given a tour of the ReachLocal offices here in Dallas back in September, (more…)


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