Natural Search Blog


Need more traffic? Try Image Search Optimization

With all the focus on optimization of textual page content and near-obsessive concentration on text-oriented web search engine results pages (“SERPs”), most webmasters and SEOs neglect an area of their potential repertoire which could provide a lot of benefit to their site and business: image search optimization.

One aspect of effective optimization is to keep your eyes open for all the various avenues for referral traffic which can convert to a sale on your site. Depending upon the products or services you offer, it may be very valuable to consider the possibilities of optimizing for the Image Search utilities offered by the various search engines. Even if your site isn’t a product or services website, if you’re looking to increase organic referral traffic, optimizing for image search could work well for you. Read on and I’ll explain…
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