Natural Search Blog


Google Testing New Local OneBox Layout & Addresses in PPC Ads

Greg Sterling this morning mentioned that Google is apparently experimenting with allowing full street addresses to appear below the URLs in PPC ads.

Even more interesting, this thread at Webmasterworld now reports seeing a new layout of local listings within Google SERPs — their screengrab shows the Google Maps onebox results on the right side of the page, apparently above the Sponsored Links ads.

Is this just usual UI/Usability testing, or could this segue into more unrest for the local SERPs?

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