Natural Search Blog » Google Local http://www.naturalsearchblog.com Thought leaders in search engine optimization weigh in with the latest SEO news and commentary Fri, 03 Oct 2008 13:25:01 +0000 http://wordpress.org/?v=2.6.1 en © chris@netconcepts.com () chris@netconcepts.com() Thought leaders in search engine optimization weigh in with the latest SEO news and commentary chris@netconcepts.com No no http://www.naturalsearchblog.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Natural Search Blog http://www.naturalsearchblog.com 144 144 Google Testing New Local OneBox Layout & Addresses in PPC Ads http://www.naturalsearchblog.com/archives/2008/01/08/google-testing-new-local-onebox-layout-addresses-in-ppc-ads/ http://www.naturalsearchblog.com/archives/2008/01/08/google-testing-new-local-onebox-layout-addresses-in-ppc-ads/#comments Tue, 08 Jan 2008 20:28:17 +0000 Chris Silver Smith http://www.naturalsearchblog.com/archives/2008/01/08/google-testing-new-local-onebox-layout-addresses-in-ppc-ads/ Greg Sterling this morning mentioned that Google is apparently experimenting with allowing full street addresses to appear below the URLs in PPC ads.

Even more interesting, this thread at Webmasterworld now reports seeing a new layout of local listings within Google SERPs — their screengrab shows the Google Maps onebox results on the right side of the page, apparently above the Sponsored Links ads.

Is this just usual UI/Usability testing, or could this segue into more unrest for the local SERPs?

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