I think it’s a cool idea, since it invites more community participation in story threads - sort of an evolutionary step on the old threaded format of the old Usenet layout paradigm. If you’ve ever had a story written about you in news media, and were disappointed to see that the reporter made a mistake or neglected to mention something that you felt was important, this would be a convenient route to mitigating it.

But, from what I’ve seen commonly happening in the contemporary business community, I’d bet that most of the major, publicly-traded companies will not engage in commenting on stories about themselves. Read on and I’ll describe… (more…)