Natural Search Blog


Good Practices SEO With A Tinge Of Creativity

Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.

Search engine optimisation(SEO) and Pay per click (PPC) marketing are being accorded increasing importance as affordable means of tapping the market potential by reaching a targeted audience on the web compared to the traditional TV and/or newsprint advertising which are more expensive and the results are hard to measure. It is all the more imperative that SEO practitioners adopt more white hat creative methods to improve the visibility of their clients’ sites.

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Is SEO Awareness Dropping? Google Trends Shows it May Be

Using Google Trends, I was noticing how searches in Google for “Search Engine Optimization” seems to be dropping over the last two years:

Searches for Search Engine Optimization in Google Trends
(click to enlarge)

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Google Employees Can’t Find PageRank – Must Search For It

Last night, I was comparing relative popularity of a few keywords in Google Trends, and I noticed that the term, “PageRank”, apparently has the highest number of searches in the US from people in the city of Mountain View, California:

Google PageRank Searches
Searches for PageRank by Top US Cities

http://www.google.com/trends?q=pagerank&ctab=0&geo=US&date=all

As you may be aware, Google headquarters is located in Mountain View (see map).

So the most likely reason that most US “PageRank” searches happen in that little town is that Google employees are frequently submitting searches for info about PageRank. They may be searching for what people are saying about PageRank, or they may be searching for new research papers concerning the algorithm. But, they’re definitely searching for it…

For the one place in the world that has the most PageRank of all, you’d think they wouldn’t have to search for it. 😉

 

 

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How much traffic does the top keyword position garner on Google?

Have you ever wondered how much traffic the top keyword position on Google can bring a site, for a hotly-contested term? Or, how much traffic does the top slot get you, compared with the second slot?

Most of the major SEOs and top companies keep such figures as closely-guarded secrets. Even the search engines keep the numbers of searches by various keywords secret, using various techniques to hide actual values.

The much-touted Eye Tracking Study conducted by Enquiro and Did-It show that the first listings on Google SERPs are looked at and clicked upon the most by users. Most pros already concluded this through common sense, but it’s difficult to get actual traffic amounts associated with the rankings of listings on SERPs.

I’m going to change this situation right here, right now, thanks to new data that Google has graciously begun providing to the public, and thanks to a brief reshuffling of rankings on a top keyword for one of the sites that I manage. Read on, and I’ll elaborate.

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Google-Trends

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