Natural Search Blog


Search Engine Crawling and Indexing Factors

The post today is about getting a site crawled and indexed effectively by the major search engines. It can be frustrating for a site owner to find that her newly built site with bells and whistles is just not appearing on the Google SERPs for a search query relevant to her business.

It is a good idea to have some knowledge of the factors that influence the crawling of a site and its successful indexing before the site ranks on the SERPs. The site can be built in a user friendly way that allows the spiders to know what to crawl and how frequently to crawl.
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Google Quality Scores for Natural Search Optimization

Google made big waves in the paid search marketing industry when they began introducing a Quality Score which impacted cost and rankings of AdWords advertisements. Similar quality scoring methods are likely in use as ranking criteria for Google’s natural search results as well, and Google’s Webmaster Tools may hint at some of the criteria. Here are some details of that quality scoring criteria and some ways for you to improve rankings with it.

Google provides a very rough “formula” for their AdWords Quality Score:

Google AdWords Quality Score Formula

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AMA Hot Topic Series: Search Marketing in San Fran

The San Francicso leg of the American Marketing Association’s Hot Topic Series on Search Marketing this past Friday was really great! The crowd was intimate, which allowed all of us speakers to mingle and have some quality discussions with folx, and the seminar/conference/workshop was excellently organized.

Read on for more details about the AMA Hot Topic Series day’s sessions.

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To Use Sitemaps, or Not To Use Sitemaps, That’s the Question

It was really great when Google launched its Sitemaps (recently renamed to Webmaster Tools, as part of their Webmaster Central utilities) – when that happened it was a really great indication of a new time where technicians who wished to help make their pages findable would not automatically be considered “evil” and the SEs might provide tools to help technicians disclose their pages directly. Yahoo soon followed with their own tools, named Yahoo! Site Explorer, and surely MSN will bow to peer pressure with their own submission system and tools.

Initially, I thought that there wasn’t significant advantage to me for using these systems, because I’d already developed good methods for providing our page links to the search engines through the natural linking found in our site navigation systems.

Why should I expend yet more time and resources to dynamically produce the link files?

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Google Sitemaps upgrades help webmasters

The Google Sitemaps team just last week announced a number of changes on their blog.

I was really happy and excited that they appear to’ve done a few of the things I suggested in a post on the Google Sitemaps Group.

They did the following things I had suggested:

There were some additonal things they did which are also interesting:

I’m sure other folx must’ve requested some of the same things I’d suggested, and Google’s good at providing useful features, but it’s really gratifying to see some of the changes I’d wanted showing up now!

Stay tuned for a follow-up posting from me about some of these changes. Some of these new features actually provide some great intel on parameters/methods that Google uses to rank pages.

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