Natural Search Blog


Googledance 2008

The Googledance party was held last night at the Googleplex for SES Conference attendees, and it lived up to its traditional party-on-a-grand-scale reputation for which it has become known.

Googledance, beside building 43
Googledance, 2008

The theme this year was “Glow in the Dark”, and they gave out t-shirts which flouresced nicely under blacklights, and those endothermic glow sticks that can be linked up for bracelets or necklaces. In one area was a large Lite Brite station that allowed party-goers to make colorful messages or illustrations of their choosing with the translucent pegs.

One really cool entertainment was the “Glow Graffiti” – they had set up a couple of different stations to allow the crowd to do digital graffiti — using laser pointers to write on the sides of a couple of buildings. A camera tracks where one drags the laser pointer beam on the wall’s surface, then a computer captures the trajectories and redisplays the lines drawn back onto the wall continuously with a projector. In this way, one can draw all over the side of a building with light.

Google in Digital Graffiti
“Google” tagged in digital graffiti on side of building

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Great Material For In-House SEOs

I’ll be giving a presentation at the upcoming Search Engine Strategies “SES” San Jose conference on “How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done“.

Hear me speak badge - SES San Jose 08
Search Engine Strategies Conference

This promises to be a great session, and I have some cool tips to impart on how to effectively communicate with one’s technology department staff in order to break down barriers, cut through red tape, and get changes deployed to bang up site traffic. (more…)

Google Dance

Here are some of my pix from the Google Dance last week.

Google Dance
Google Dance 2007 logo & party invite

Google Dance, if you don’t know, is humorously named after “Googledance” a colloquialistic term used by webmasters to describe how the Google search results used to sort of “dance around” for a few days during major PageRank or indexing updates. Google re-co-opted the term, if that’s the right word, and use “Google Dance” to refer to the annual party they throw for search engine marketing experts attending the Search Engine Strategies (“SES”) Conference every year.

Click through to see more pics from Google Dance as well as some from the SES Conference. (more…)


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