Retailers Recession Proofing Through Optimizing Internet Retail Sites
Overall economic fears are causing many retailers and other businesses to step up their games in terms of promotion. While some retailers are cutting back on advertising or paring down on their inventory, there are compelling reasons to increase the intensity in marketing efforts in order to offset the expected reduction in average customer spending. If your competitors are cutting back on efforts, not only could you have a chance to dominate in your sector, but you could even increase profits at the expense of your competition’s market share.
The internet is a prime area to focus in this period, since the net reduces distance barriers and the difficulty of locating products for buyers, and efforts to increase sales through this medium can be accomplished at lower costs than many other options. One of the most cost-effective areas for internet promotion is via increasing your “natural” traffic referred to your site from search engines.
Many internet retailers haven’t connected the dots sufficiently (more…)
Popularity: 43% [?]
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Posted by Chris Silver Smith of Netconcepts on 02/14/2008 | Permalink | 
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Filed under: Dynamic Sites, Marketing, SEO, Search Engine OptimizationEcommerce, GravityStream, Internet Retailers, Recession, Search Engine Optimization, SEO
Hello from New Zealand
I’m in New Zealand for this week and the next, working with our fantastic Kiwi development team at our Netconcepts offices in Browns Bay, at the northernly end of Auckland’s metro area. (We’re working on more innovative SEO features for our GravityStream product, but Shhhhhhh)
I’m still adjusting to the radical time zone twist from over here — it’s currently about 2:20 pm Tuesday here at the office, while it’s about 7:20 pm Monday back in the Central time zone in the US. So, I’m responding to emails and such a bit later in the day than I normally do.
If you want to see some of the beautiful sites I’ve been seeing while over here, keep checking back at my Flickr New Zealand Photos album which I’ll be updating consistently.
Popularity: 10% [?]
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Posted by Chris Silver Smith of Netconcepts on 02/11/2008 | Permalink | Email
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Filed under: GeneralAuckland, GravityStream, Netconcepts, New Zealand
Hello 2008 @ Natural Search Blog!
Hi, all! As you may have noticed, I’ve been quite silent of late due to taking a lengthy time off for the holidays. I spent Xmas in Central Texas with my family, and then went down to Galveston to a vacation rental for the annual New Years reunion with a bunch of old friends from college (we choose a different location every year, with most being far away from Texas).
Even before the holiday vacation hit for me, I’d gone pretty silent/infrequent with my postings since I was heavily focused upon helping our major online retailer clients get shipshape for all the Cyber Mondays and we made little tweaks to help them maintain their juice as needed. (Oh, yeah — we were also targeted here by some malicious hacker, but that proved to be mostly an annoyance and it’s not really why I’d slowed down postings. Thanks to all of you who sent us notes of encouragement and offers to assist with that, btw!)
While the business sections of the newspapers have subsequently reported a mediocre-to-bad holiday season for retail sales at the end of 2007, it looked quite different from the stats that we watched pouring through our many servers for our GravityStream clients.
I’m pleased to report that this holiday season was very sunny for the majority of our GravityStream installations, and our automated SEO service made a significant difference for the retailers using us, resulting in many millions of dollars in sales. I’ll check and see if I can later circle back and share some actual performance figures.
I’m looking forward to this new year, and I’m now revving back up to blogging and article writing and such along with the usual analytic/consulting work I do behind the scenes at Netconcepts along with fantastic teams of other pros within our company. In the near term here on Natural Search Blog, I expect to write a bit about future developments I foresee happening in the search space — my little contribution to the many 2008 predictions that are globbing about in the blogosphere.
Stay tuned!
Popularity: 6% [?]
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Posted by Chris Silver Smith of Netconcepts on 01/03/2008 | Permalink | Email
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Filed under: GeneralCyber Monday, GravityStream, Holiday Season
Yes, you can automate SEO - we’ve done it!
Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”
Inspired by this thread, Lisa Barone at Bruce Clay, Inc. responds with “You Can’t Automate Search Engine Optimization” (which is just the tiniest bit ironic, since Bruce Clay’s Dynamic Site Mapping tool arguably provides a level of automated search optimization).
While Commerce360 is looking to create search optimization automation, we’ve already been accomplishing it for quite some time here at Netconcepts, as I outlined in an earlier article on Automatic Search Engine Optimization. So, do I think SEO can be automated? Hell, yes!
Popularity: 11% [?]
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Posted by Chris Silver Smith of Netconcepts on 09/21/2007 | Permalink | Email
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Filed under: HTML Optimization, Marketing, Monetization of Search, SEO, Search Engine Optimization, Tools, technologyAutomatic-Search-Engine-Optimization, Automatic-SEO, GravityStream, Netconcepts, SEO, SEO-Web-Services
Automatic Search Engine Optimization through GravityStream
I’ve had a lot of questions about my new work since I joined Netconcepts a little over three months ago as their Lead Strategist for their GravityStream product/service. My primary role is to bring SEO guidance to clients using GravityStream, and to provide thought leadership to the ongoing development of the product and business.
GravityStream is a technical solution that provides outsourced search optimization to large, dynamic websites. Automatic SEO, if you will. Here’s what it does…
Popularity: 9% [?]
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Posted by Chris Silver Smith of Netconcepts on 07/17/2007 | Permalink | Email
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Filed under: Content Optimization, Dynamic Sites, HTML Optimization, SEO, Search Engine Optimization, Site Structure, ToolsAutomatic-Search-Engine-Optimization, GravityStream, Netconcepts, Outsourced-Search-Engine-Optimization, Search Engine Optimization, SEO
