Natural Search Blog


Guerilla Marketing & Google Maps

My article on “Six Odd Tactics For Getting Ads Into Google Maps” posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others have used creative means to get messages into Maps via “roofvertising”, “skywriting” and more.

Google in Digital Graffiti

Those familiar with Natural Search Blog may remember some of my similar past work here outlining laser graffiti ads on buildings, roofvertising, marriage proposals in Google Maps, “earth art” geoglyph ads, and sponsoring town names as an Ultimate Local SEO tactic.

It’s not surprising to see guerilla marketing tactics finding their way into Google Maps. Not only does Google itself seek to introduce disruptive technology innovations, but I expect that as Satellite and Aerial photos may get more frequently updated in such interfaces we’ll be bound to see a whole lot more efforts from people trying to get messages conveyed through the Maps interfaces.

The real question I’m left with, is if Google resells ad space on pictures of people’s rooftops and billboards, would they owe anything back to the original property owners?!?

Yellow Pages Guerilla Ad Campaign

I was speaking at the Search Engine Strategies (“SES”) Conference in Toronto a couple of weeks ago, and was impressed by the YellowPages.ca booth in the exhibit hall:

YellowPages.ca booth at SES Toronto Conference

YellowPages.ca Search GraphI’ve seen other, equally-large booths for online yellow pages companies, but this one seemed particularly attention-getting and inviting. The glowing yellow desk and the simple design made the thing very friendly-looking, and the geek in me was drawn to the near-real-time search volume graph they had playing up on one screen. (more…)

Laser-Projected Graffiti Ads on Buildings

In yet another example of cyberpunk fiction turned to reality, the Graffiti Research Lab has assembled a mobile unit that can project messages (“graffiti”) onto the sides of any large structure using a computer, laser projector, and a bicycle-powered generator. They recently tooled around Barcelona doing this up until the police apparently ticketed them and confiscated the projection equipment. Looking past the mischievous fun of the idea, could this be a new trendy advertising medium, about to take Madison Avenue by storm? Guerilla marketing companies seem to think so – click through for more of my thoughts on the matter.

Batman Bat Signal, laser light graffiti, Barcelona
The Batsignal, by Graffiti Research Lab, Barcelona, 2007

(more…)

Guerilla-Marketing

Related tags

and/or
and/or
and/or
and/or
and/or
and/or
and/or
and/or
and/or
and/or

Related elsewhere
guerilla-marketing
local-search
google-maps
yellow-pages
advertising
roofvertising
guerilla-advertising
guerrilla-marketing
ad-campaigns
billboards
guerrilla-advertising
map-ads
skywriting
RSS Feeds
Categories
Archives

Fatal error: Uncaught Error: Call to undefined function split() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/plugins/nicearchive.php:55 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php(33): get_niceArchive() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(684): require_once('/home2/sspencer...') #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(643): load_template('/home2/sspencer...', true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(84): locate_template(Array, true) #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #7 /home2/sspencer/public_html/naturalse in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/plugins/nicearchive.php on line 55