Natural Search Blog

Use LinkedIn for Career Building & Reputation Management

This past week, LeeAnn Prescott at Hitwise reported that usage of LinkedIn has risen by 323% in the past year:

Hitwise LinkedIn Chart
(click to enlarge)

For those of us working in the internet and information technology fields, this probably isn’t a big surprise. I started getting increasing amounts of LinkedIn invites a few years ago. If you’re not yet aware of the LinkedIn phenomenon, it’s a professional social networking site which allows you to post some biographical material, resume information, and then you can link up to your colleagues and other professional contacts who also have LinkedIn profiles.

If you haven’t joined LinkedIn yet, I’d encourage you to do so, because I think it’s beneficial to your career and good for your company. You should get everyone else in your company to integrate with it as well, because this could be beneficial to your company’s search engine optimization, too. Read on for more details.


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