Idearc-Media : Natural Search Blog

Superpages to Factor CTR into Ad Rankings

I noticed that Greg Sterling just reported over at Search Engine Land that Idearc Media’s Superpages is going to begin factoring in ad click-through-rates into the measures used for ranking ads on the vast networks of sites where Superpages content appears. I was aware of this plan prior to my departure from Superpages, and I think it’s one of the cooler things my old teammates are developing.

Naturally, this follows other major ad networks who do similar things. Google, for instance, has begun using quality scores to decide ad rankings and the pricing of the ads.

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Posted by Chris Silver Smith of Netconcepts on 04/26/2007 | Permalink | Email | Print

Trackback | Comments (0) | Comments RSS | Filed under: Advertising, Paid Search, Yellow Pages Ad-Rankings, Advertising, CTR, idearc, Idearc-Media, Pay-Per-Click, ppc, superpages, Superpages.com

Verizon to Spin-Off Verizon Information Services & Superpages.com

Verizon’s official announcement regarding the spin-off plans came out just a short while ago. Verizon Communications Corp. is spinning off the business unit that I work for, Verizon Information Services, and its local information website, Superpages.com.

The new company’s name is “Idearc Inc.”, and it will operate under marks of “Idearc” and “Idearc Media“:

I’m not allowed to make any sort of forward-sounding business statements in relation to this until the spin-off is completed, due to the usual SEC rules. This is one of the common-sense limits one must place on one’s self, if one is an employee who happens to blog in one’s personal time! (Wow! That sounded inhuman and recursive, didn’t it!) While I am an employee of VIS, I’m not speaking here in any sort of official capacity for my company, and any interpretations I place here are completely my own viewpoint. Obviously, nothing I say should be used in making stock purchase/sale decisions!