Natural Search Blog


Speaking at Dallas WordCamp 2009

Wordcamp Dallas 2009I’m speaking at this year’s WordCamp in Dallas again later this week.

WordCamp is a mini-convention for WordPress and blogging enthusiasts. Some of the content is WordPress-centric, but other content is applicable to bloggers in general, such as how to promote your blog and other stuff.

I’ll be speaking on how to use social image sharing services for promotion. Social media sites such as Flickr allow people to publish and share their photos with many other people, and the site is well-constructed in terms of search engine optimization, so posting images there helps get media distributed all over. Using Flickr can help one gain more attention, inbound links, and overall search rankings.

I’ve spoken on using Flickr for promotion and optimization before, and I’ve written on details of image optimization here a number of times.

I’d further recommend blogging to everyone – I first started blogging here on the Natural Search Blog as a guest, after Stephan Spencer invited me, and it eventually changed my overall career path. Be sure to check out Stephan’s articles on blog optimization, btw, since he’s pretty much the top authority out there on the subject.

There’s still a few seats left for Dallas WordCamp – sign up before they’re all gone!

программа тренировок на массу

Using Flickr to Optimize for Yahoo Image Search

Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.

The Blogoscoped mention of Yahoo’s love for Flickr content is particularly timely, since Yahoo! announced back in June that they were permanently shutting down Yahoo! Photos in favor of their Flickr property, and the final closing date is tomorrow, September 20th.

Previously, I’d railed a bit against Yahoo! because I’d seen a lot of evidence that they didn’t spider/index Flickr content as well or comprehensively as Google did — altogether ironic since Yahoo owns Flickr. Just as with the anecdotal reports in the Blogoscoped post, I’m seeing nice indications that my earlier criticism of Yahoo’s lack of inclusion of Flickr content may now be completely resolved. (more…)

Optimizing through Image Sharing Sites – SES Presentation

Here is the full Comparison Chart of Image Sharing Sites which I mentioned in my presentation on Optimizing through Image Sharing Sites at the SES Chicago ’06 Conference. Also, here is my PowerPoint presentation on Optimizing Through Image Sharing Sites.

There are quite a lot of Image Sharing Sites out there currently, but only a few of them stand out as best-in-class for potential SEO benefit purposes. Read on for a few more notes about this.

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Dinner at Moto

So, I took Stephan Spencer out to a restaurant here in Chicago tonight that I was dying to try out: Moto Restaurant. We’re both here for the SES Conference, and it’s my first time in Chicago proper, so I wanted to try something I couldn’t get at home in Dallas. Moto had caught my eye because the chef, Homaro Cantu, is apparently something of a mad scientist. He’s known for using all sorts of bizarre ingredients and methods to create his food, and the place has this dangerously edgy feel to it that makes you feel like you’re engaging in borderline risky behaviour, just by eating there.

If you know Stephan, you might know that he tends to prefer simpler food in general, so he nearly balked at the idea of going. Once we’d arrived and had the first course or so, I think he was starting to think that the whole thing might be some horrifying Fu Manchu torture, or perhaps a really bad joke on my part. Read on for more details.

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Photo Image Site Referrals Valuable

In an earlier posting on image search optimization, I mentioned how image search utilities and photo album sites could potentially be tapped for great referral traffic. Some people have ridiculed the idea, on the false assumption that only porn sites can get good referral traffic from such sites. However, this is really naive thinking — there are many, many reasons why people use and explore such sites. Providing many images related to your site content and optimizing them can result in some really great referral traffic — some accidental, and some purposeful. It can take some experimentation to use it successfully in a way that can convert.

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Need more traffic? Try Image Search Optimization

With all the focus on optimization of textual page content and near-obsessive concentration on text-oriented web search engine results pages (“SERPs”), most webmasters and SEOs neglect an area of their potential repertoire which could provide a lot of benefit to their site and business: image search optimization.

One aspect of effective optimization is to keep your eyes open for all the various avenues for referral traffic which can convert to a sale on your site. Depending upon the products or services you offer, it may be very valuable to consider the possibilities of optimizing for the Image Search utilities offered by the various search engines. Even if your site isn’t a product or services website, if you’re looking to increase organic referral traffic, optimizing for image search could work well for you. Read on and I’ll explain…
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