In-House SEO vs. Out-House SEO
Not long ago I posted a list of some Top In-House SEOs I identified, and I touched on the subject of in-house development vs. outsourcing of natural search optimization work. As an “in-houser” myself (as one of my many roles, I perform SEO for Superpages.com’s sites), I thought I’d develop this out further and give my thoughts on the relative pros and cons of in-housing versus outsourcing, followed up by a list of the merits of doing either.
I should mention that my reference to “Out-House SEO” is firmly tongue-in-cheek. WebMama used that term in commenting on my previous post, and I couldn’t resist using it myself. (Coincidentally, I see that she’s just yesterday posted an article on the merits of outsourcing SEM work, “Does Hiring a Search Marketing Firm Cost or Save You Money?“)
Read on for my commentary and lists of the relative advantages of each approach.
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Posted by Chris of Silvery on 03/28/2007
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Filed under: General, Marketing in-house, in-house-SEO, inhousing, insourcing, insourcing-SEO, out-house-SEO, outsourcing, outsourcing-SEO
