Natural Search Blog


NebuAd Aborts Big Brother

NebuAdThe Washington Post today reported that NebuAd has halted plans to deploy the deep-packet inspection tracking of internet users for their advertising platform. I’d earlier predicted that consumer sensitivity about NebuAd could derail their business plans, and I reported how lawmakers pressured and ISP not to share data with NebuAd.

Meanwhile, Congress is examining issues around exploiting user data for behavioral marketing and targeted advertising, and the heavy uncertainty in the air would make NebuAd’s entire business modle appear to be a very unstable foundation. (more…)

Google Street View Attacked As Potential Tool For Child Predators

The Stop Child Predators organization has launched a campaign specifically targeting Google’s Street View as a tool that potentially enables predators to stalk and kidnap children more effectively.

Kids at the Park in Google Street View, San Jose
Kids playing at a park in Google Street View

A video on the site presents Stacie Runemap, Executive Director of the organization, outlining how Street View shows pictures of neighborhoods, homes, playgrounds, schools and pics of kids. She further describes how Google Maps can be used to plot distances from your doorstep to bus stops and schools, suggesting that child predators could use the service to plan attacks or kidnappings. The site elsewhere describes how to request that Google remove photos from Street View. (more…)


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