Consumers: Stop Dropping Yellow Pages Books At Our Doors!
I noticed this article from Boston today, “Bothersome business pages“, which outlines residents’ irritation over receiving print directories which go unused.
I’m seeing more and more articles on the subject — this article indicates that as consumers perceive that there’s low usage and little need for print yellow pages books, they’re also coming to believe that the books sent to them are an inconvenience and an unacceptable environmental waste. (I’ve also mentioned before how I find the print directories less worthwhile, even though I used to work for a major yellow pages company.)
Apparently the Cambridge city council and other cities are actually considering going so far as to enact laws requiring that residents must opt-in for receiving the books, or they might ban mass distribution entirely… (more…)
Popularity: 25% [?]
Posted by Chris Silver Smith of Netconcepts on 04/09/2008 | Permalink | 
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Filed under: Local Search, News, Online Directories, Yellow PagesInternet-Yellow-Pages, Online-Yellow-Pages, Yellow Pages, yellow pages books
Superpages.com Adds More User-Generated Content to the Local Mix
About a week ago, Idearc announced that Superpages.com had introduced more user-content features.
Previously, the primary component of user content on the site was limited to user ratings and reviews associated with business listings.
Some of the new features this recent upgrade added include allowing all users to enhance basic biz profile information, uploading pictures of organizations, wiki-like biz listing “blog” features which could allow simplistic blogging by businesses and/or could be used as a consumer comment or Q/A zone for each business since any user could submit info to them.
Of all the top online yellow pages and local search sites, I believe that Superpages may now have the distinction of having the greatest
Popularity: 36% [?]
Posted by Chris Silver Smith of Netconcepts on 11/14/2007 | Permalink | Email
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Filed under: Design, Local Search, Market Data, News, Online Directories, Social Media Optimization, Yellow Pagesidearc, Internet-Yellow-Pages, iyp, Local Search, superpages, Yellow Pages
ThinkLocal.com - Network Solutions’ Entry in Local Search
I noticed that Network Solutions has quietly added a play in the local search / IYP space - ThinkLocal.com. The site includes maps, weather, a yellow pages like search for businesses, and user review features.
I’ve thought for years that a site which allows people to search specifically for business websites would be a killer app, and Network Solutions has always had enough data to provide that very sort of thing through their status as a major domain name registrar. Unfortunately, I think no one site ever created a sufficiently broad directory of business websites, and Google, Yahoo! and MS Live have all evolved to fill that gap to some degree (it’d still be great to have the ability to only search for biz websites and not get unrelated content).
ThinkLocal doesn’t appear to be purely built from Network Solutions’ database, though. I found (more…)
Popularity: 19% [?]
Posted by Chris Silver Smith of Netconcepts on 09/27/2007 | Permalink | Email
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Filed under: Local Search, Online Directories, Yellow PagesInternet-Yellow-Pages, iyp, Local Search, Network-Solutions, ThinkLocal, Yellow Pages
