Natural Search Blog


Key to Relevance: Title Tags

I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site’s TITLE tag. It’s not the first time that I have mentioned how TITLE tags are key to relevance in Local Search — I’d previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.

Yet, a great many sites continue to miss this vital key to relevance, and they wonder why they fail at ranking for their most apropos keywords. Keywords for which they’d otherwise have a very good chance at ranking upon!

Key Relevance: Title Tags
W3C calls the TITLE the “most important element of a quality web page” (more…)

key relevance

Related tags

Related elsewhere
key-relevance
RSS Feeds
Categories
Archives

Fatal error: Uncaught Error: Call to undefined function split() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/plugins/nicearchive.php:55 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php(33): get_niceArchive() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once('/home2/sspencer...') #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(84): locate_template(Array, true) #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #7 /home2/sspencer/public_html/naturalse in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/plugins/nicearchive.php on line 55