Travel Searches, Local & More Searches Turning Case-Sensitive in Google SERPs
Some of us at Netconcepts have been noticing that keyword rankings in Google search engine results pages (”SERPs”) have been turning case-sensitive for some queries lately. Search Engine Roundtable highlighted that the case sensitivity issue had been reported for queries seen in the UK, but we’ve been seeing it for queries committed from the US as well.
For instance, search for something like “fossil watches” and compare with “Fossil Watches”, and you’ll see that a few of the listings in the SERPs trade ranking positions:
Popularity: 41% [?]
Posted by Chris Silver Smith of Netconcepts on 04/15/2008 | Permalink | 
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Filed under: Google, Local Search, Local Search Optimization, SEO, Search Engine Optimization, Searchingcase sensitive, case sensitivity, Google, Keyword-Rankings, search engine results pages, SEO, SERPs
Network Solutions Guarantees Search Engine Rankings
I received a note from Network Solutions today with the subject line of “Good Luck Isn’t a Guarantee - Getting Found Online Is”, promoting their search engine optimization services. Nothing remarkable in that, since lots of large hosting companies and related firms are pushing SEO to small businesses as another line of value-add services. However, what is remarkable is that they push this promotion out with a guarantee of top 10 rankings in major search engines:
“Guaranteed Top 10 Rankings on Major Search Engines”
Now, if you’ve been around the search marketing industry very long at all, you’re probably aware that most of the guides for “picking the right SEO firm” or “how to choose an ethical SEO” recommend staying away from companies which guarantee rankings. For instance, check out the advice from Shari Thurow, David Wallace, MarketingProfs Thought Leaders Summit, and Chris Sherman.
Popularity: 8% [?]
Posted by Chris Silver Smith of Netconcepts on 03/03/2008 | Permalink | Email
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Filed under: Best Practices, Worst PracticesKeyword-Rankings, Network-Solutions, search engine rankings
How much traffic does the top keyword position garner on Google?
Have you ever wondered how much traffic the top keyword position on Google can bring a site, for a hotly-contested term? Or, how much traffic does the top slot get you, compared with the second slot?
Most of the major SEOs and top companies keep such figures as closely-guarded secrets. Even the search engines keep the numbers of searches by various keywords secret, using various techniques to hide actual values.
The much-touted Eye Tracking Study conducted by Enquiro and Did-It show that the first listings on Google SERPs are looked at and clicked upon the most by users. Most pros already concluded this through common sense, but it’s difficult to get actual traffic amounts associated with the rankings of listings on SERPs.
I’m going to change this situation right here, right now, thanks to new data that Google has graciously begun providing to the public, and thanks to a brief reshuffling of rankings on a top keyword for one of the sites that I manage. Read on, and I’ll elaborate.
Popularity: 8% [?]
Posted by Chris Silver Smith of Netconcepts on 05/31/2006 | Permalink | Email
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Filed under: Google, Keyword Research, Market Data, Tools, Tracking and ReportingGoogle, Google-Trends, Keyword-Analysis, Keyword-Positions, Keyword-Rankings, Top-Position
