Natural Search Blog


Key to Relevance: Title Tags

I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site’s TITLE tag. It’s not the first time that I have mentioned how TITLE tags are key to relevance in Local Search — I’d previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.

Yet, a great many sites continue to miss this vital key to relevance, and they wonder why they fail at ranking for their most apropos keywords. Keywords for which they’d otherwise have a very good chance at ranking upon!

Key Relevance: Title Tags
W3C calls the TITLE the “most important element of a quality web page” (more…)

Travel Searches, Local & More Searches Turning Case-Sensitive in Google SERPs

Some of us at Netconcepts have been noticing that keyword rankings in Google search engine results pages (“SERPs”) have been turning case-sensitive for some queries lately. Search Engine Roundtable highlighted that the case sensitivity issue had been reported for queries seen in the UK, but we’ve been seeing it for queries committed from the US as well.

For instance, search for something like “fossil watches” and compare with “Fossil Watches”, and you’ll see that a few of the listings in the SERPs trade ranking positions:

Google SERPs Case Sensitive - Fossil Watches
(click to enlarge)
(more…)

Network Solutions Guarantees Search Engine Rankings

I received a note from Network Solutions today with the subject line of “Good Luck Isn’t a Guarantee – Getting Found Online Is”, promoting their search engine optimization services. Nothing remarkable in that, since lots of large hosting companies and related firms are pushing SEO to small businesses as another line of value-add services. However, what is remarkable is that they push this promotion out with a guarantee of top 10 rankings in major search engines:

Network Solutions SEO Guarantee
“Guaranteed Top 10 Rankings on Major Search Engines”

Now, if you’ve been around the search marketing industry very long at all, you’re probably aware that most of the guides for “picking the right SEO firm” or “how to choose an ethical SEO” recommend staying away from companies which guarantee rankings. For instance, check out the advice from Shari Thurow, David Wallace, MarketingProfs Thought Leaders Summit, and Chris Sherman. (more…)

How much traffic does the top keyword position garner on Google?

Have you ever wondered how much traffic the top keyword position on Google can bring a site, for a hotly-contested term? Or, how much traffic does the top slot get you, compared with the second slot?

Most of the major SEOs and top companies keep such figures as closely-guarded secrets. Even the search engines keep the numbers of searches by various keywords secret, using various techniques to hide actual values.

The much-touted Eye Tracking Study conducted by Enquiro and Did-It show that the first listings on Google SERPs are looked at and clicked upon the most by users. Most pros already concluded this through common sense, but it’s difficult to get actual traffic amounts associated with the rankings of listings on SERPs.

I’m going to change this situation right here, right now, thanks to new data that Google has graciously begun providing to the public, and thanks to a brief reshuffling of rankings on a top keyword for one of the sites that I manage. Read on, and I’ll elaborate.

(more…)

Keyword-Rankings

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