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	<title>Natural Search Blog &#187; KML</title>
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	<description>Thought leaders in search engine optimization weigh in with the latest SEO news and commentary</description>
	<pubDate>Thu, 09 Oct 2008 19:12:37 +0000</pubDate>
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		<title>Google&#8217;s KML Becomes Industry Standard</title>
		<link>http://www.naturalsearchblog.com/archives/2008/04/14/googles-kml-becomes-industry-standard/</link>
		<comments>http://www.naturalsearchblog.com/archives/2008/04/14/googles-kml-becomes-industry-standard/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 19:01:16 +0000</pubDate>
		<dc:creator>Chris Silver Smith</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Local Search]]></category>

		<category><![CDATA[Maps]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[Google-Earth]]></category>

		<category><![CDATA[KML]]></category>

		<category><![CDATA[open standards]]></category>

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		<description><![CDATA[In an example of how becoming top dog can empower a company to influence and set industry-wide protocols, Google Earth&#8217;s KML format has been declared an open standard for geographical data by the Open Geospatial Consortium (&#8221;OGC&#8221;).
It&#8217;s really great and progressive that such a large, publicly-traded company such as Google would release control of its [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/silvery/2413511031/" title="Google Earth Icon by Si1very, on Flickr"><img src="http://farm3.static.flickr.com/2265/2413511031_e5c3931b58_t.jpg" alt="Google Earth Icon" align="right" border="0" height="100" hspace="5" width="100" /></a>In an example of how becoming top dog can empower a company to influence and set industry-wide protocols, Google Earth&#8217;s KML format <a href="http://www.news.com/8301-10784_3-9917421-7.html" title="Google mapping spec now an industry standard">has been declared</a> an open standard for geographical data by the Open Geospatial Consortium (&#8221;OGC&#8221;).</p>
<p>It&#8217;s really great and progressive that such a large, publicly-traded company such as Google would release control of its considerable intellectual property rights and allow KML to be used by anyone.</p>
<p>Google&#8217;s LatLong Blog also <a href="http://google-latlong.blogspot.com/2008/04/kml-new-standard-for-sharing-maps.html" title="A new standard for sharing maps">crows a bit</a> about how KML is &#8220;the HTML of geographic content&#8221;, and explains that KML is no longer owned by Google, but is now administrated by the OGC.</p>
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