Natural Search Blog


Extreme Local Search Optimization Tactics

I make it a point to follow blogs and conference sessions to see what everyone recommends for “Local Search Optimization”, and I have to say that most of it’s repetitive and too limited.  Most folx who write about this subject have said little more than “put a business’s address and phone number on all their site’s pages”, and “update/enhance the business’s information in all the major directory sites”.  A lot of the focus is on search marketing, and very little has been outlined for optimizing for local search beyond all the aspects of traditional natural search optimization.

Local Search at Superpages.com

Similarly, I previously wrote on the subject and just added a marginally unique spin by suggesting that local biz sites should follow the hCard Microformat when adding the address and contact info to their site’s pages. Yet, I think all of us who work in local SEO have not really pushed the envelope much with these limited suggestions, and we haven’t really outlined a lot of the other areas where savvy webmasters and businesses could make themselves even more optimal for the local search paradigm.  Local Search is a unique beast, and in many ways is more complex than pure keyword search, so why hasn’t anyone addressed some of the unique aspects that could really drive a local business’s online referrals higher via optimizations?

So, I’m pulling out the stops and posting some strategies here that could inch a local business past its competition.  Some of these tips are not for the faint-of-heart, and may assume that you might change some things about your business that are traditionally things that people don’t consider changing just to improve referrals from online search. Read on and I’ll give you an insider’s tips for some extreme local optimizations!

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