Natural Search Blog


Mahalo now associates user profiles

Mahalo has begun allowing users to associate their profiles with their user profiles at MySpace, StumbleUpon, Digg, Twitter, Flicker, Facebook, LinkedIn, and Pownce.

This is pretty cool for people who would like to start getting their various social media efforts coordinated, and who wish to promote their work across multiple sites.

I previously mentioned Spock, a service that does something similar, only Spock is coordinating results and information without asking permission to create combined user profiles on people – something that some have found a bit creepy. Mahalo’s opt-in format is in contrast the noncreepy way to go about doing this sort of thing.

This looks like a useful self-promotion tool to me, and another service to keep in mind when doing social media optimization (“SMO”).

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Posted by of Silvery on 01/28/2008

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Filed under: Social Media Optimization , ,

Mahalo Traffic Growth Vulnerable To Google Penalty

A couple of weeks ago, Heather Hopkins at Hitwise noted that the human-powered Mahalo search engine has been showing a very strong curve of increasing traffic:

Mahalo Search Referral Traffic
(click to enlarge)

They also noted that 76% of this traffic comes in as referrals from other search engines.

This is slightly ironic, since Jason Calacanis, founder of Mahalo, has historically been very critical of the worth of search engine optimization. I’m not the only one who sees the irony in this, since Allen Stern also noted it, saying “Mahalo is an SEO Play“. As Allen notes, if Mahalo didn’t want this traffic it would be easy for them to block the spiders thru their robots.txt file. (more…)

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Posted by of Silvery on 01/24/2008

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Filed under: Google, News, Search Engine Optimization, SEO , , , , ,


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