Natural Search Blog


SMX Advanced Keynote Addresses

We’re at the SMX Advanced conference here in Seattle this week. It’s been very interesting, fun and educational.

The two keynote interviews were mentionable.

First on Tuesday morning, Danny Sullivan interviewed Kevin Johnson, the President of the Platform & Services Division at Microsoft:

Danny & Kevin - Keynote Interview

Johnson spoke about their new Live Search Cashback program (this offers rewards back to consumers a cash back rebate for purchases made online). Johnson stated that they felt the future of online search marketing was headed in that direction. He also mentioned a number of times that Microsoft is dedicated to the concept of multiple choices in the marketplace for software and search services — something which made a lot of audience members chuckle a bit.

Related to Microsoft’s Cashback program, (more…)


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