Natural Search Blog


Website Optimizer – Great Tool For Tracking CRO

If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.

The actual conversion process involves testing a landing page leading to a signup or filling in of a form or a thankyou page in the event of a successful sale of a product. With Website Optimizer, you can set up experiments that involve Multivariate testing or A/B testing to track which version of the landing page is pulling in the desired results.

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Taking On An Existing PPC Campaign – Things To Be Aware Of

Working in a search marketing firm throws up lots of interesting challenges. One of them is taking over an existing Pay Per Click campaign from another agency as the client is very unhappy with her paid search efforts. Her main grouse is that she is not getting enough business out of her PPC campaigns and her ROI (Return on Investment) is pretty poor.

There are a variety of factors that are contributing to the client’s poor performance in paid search. If you are taking over the client’s existing campaign, there are positives and negatives which you have to be aware of. This post will discuss these at length in no particular order.

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