Natural Search Blog


Hello from New Zealand

Swans on the LakeI’m in New Zealand for this week and the next, working with our fantastic Kiwi development team at our Netconcepts offices in Browns Bay, at the northernly end of Auckland’s metro area. (We’re working on more innovative SEO features for our GravityStream product, but Shhhhhhh)

I’m still adjusting to the radical time zone twist from over here — it’s currently about 2:20 pm Tuesday here at the office, while it’s about 7:20 pm Monday back in the Central time zone in the US. So, I’m responding to emails and such a bit later in the day than I normally do.

If you want to see some of the beautiful sites I’ve been seeing while over here, keep checking back at my Flickr New Zealand Photos album which I’ll be updating consistently.

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Yes, you can automate SEO – we’ve done it!

Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”

Inspired by this thread, Lisa Barone at Bruce Clay, Inc. responds with “You Can’t Automate Search Engine Optimization” (which is just the tiniest bit ironic, since Bruce Clay’s Dynamic Site Mapping tool arguably provides a level of automated search optimization).

While Commerce360 is looking to create search optimization automation, we’ve already been accomplishing it for quite some time here at Netconcepts, as I outlined in an earlier article on Automatic Search Engine Optimization. So, do I think SEO can be automated? Hell, yes!

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Automatic Search Engine Optimization through GravityStream

I’ve had a lot of questions about my new work since I joined Netconcepts a little over three months ago as their Lead Strategist for their GravityStream product/service. My primary role is to bring SEO guidance to clients using GravityStream, and to provide thought leadership to the ongoing development of the product and business.

GravityStream

GravityStream is a technical solution that provides outsourced search optimization to large, dynamic websites. Automatic SEO, if you will. Here’s what it does…

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