Natural Search Blog

Google Puts News On The Map

Google has partnered with the New York Times to put news on the map — the NYT has apparently begun geotagging their news stories so that Google can associate news items with particular locations around the world. The Google Earth application can now be used to browse around a map of the world, and headlines are associated with their places of origin.

Newspapers have been very fearful of the internet and have lost revenue from their print side to free internet alternatives. But, it’s clear that embracing greater integration with interactive technologies is one viable way to remain competitive.

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Could Newspapers Own Local Search Through Better SEO?

Don Dodge, Director of BizDev for Microsoft’s Emerging Business Team, just wrote an article on how “Newspapers should own local search results“.  I wasn’t entirely sure from his column if he meant they “should” own local as in “they are traditional experts at local info, and therefore should own local search due so it’s surprising they don’t”, or if he meant that “they should own local because I think they’re the ideal owners of it.”  I think he meant that it’s just surprising they aren’t bigger contenders in local search, and if that’s what he was driving at — I tend to agree.

Online Newspapers

I also think he’s right — they don’t own local search in great part because they don’t think globally and they are crappy at the SEO side of the game. But, I’d go so far as to say that they should NOT think they can own local anymore — that kind of mindset is just what’s hampering them now. Yeah, they’d be better off if they improved their SEO, but that’s just going to be a bandaid for them at this point.


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