It is a known fact that Pay Per Click (PPC) model of advertising has contributed the most revenue to the Google coffers in the past few years. The fact that paid search contributes to only 12% of the total search traffic is fascinating with a bevy of tools flooding the market all promising to deliver the ultimate solution in paid search marketing.
Organic search is still the biggest driver of search traffic at a whopping 88%. Unlike paid search where results are measurable accurately and instantly, the organic SEO process is a long term strategy with measurable results becoming clearer over time. Yet, the big question in every online marketer’s mind is – Which results do users trust more on search engines – the organic or paid results?
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Filed under: General, Paid Search, Search Engine Optimization, SEO B2C marketing, consumer trust levels, online consumer behavior, online-marketing, organic search, organic vs paid search trust levels, Paid Search, trust organic results or paid results, website usability
I came to hear about Second LifeÂ after reading about it in a blog byÂ Greg Sterling, former editor and director of the Kelsey Group’s Interactive Local Media program. If you haven’t heard about it, read about it in this article. Second Life is basically a virtual reality (“VR”)Â platform (or, “world”, or “metaverse”Â if you will). People go in there, buy VR property or other objects, and interact with thousands of other participants.
“So what?” you might say. So, how does this differ from World of Warcraft, the Sims Online, or EverQuest?
First, there’s no goal to Second Life, per se — users just go into the thing, hang out, and interact with other users and the virtual environments. Second, users can own property in this world, and they can sell the property for real money in the real world!Â (Contrast with EverQuest, where they’ve actively worked to keep people from selling characters on eBay and such.) Finally, people have begun marketing through this new media — like gangbusters!
People like Anshe Chung are now making hundreds of thousands of dollars per year by designing and selling the SL virtual real estate. Others are offering services like architecture, event planning, selling artworks, scripting, and evenÂ financial or legal services. Some universities are now teaching within the space, too!
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