Natural Search Blog


Unique Content And Its SEO Implications

The world wide web is still dominated by content on websites though audio and video content have come to stay. There is no sign of textual content and its importance dissipating in the eyes of search engines in the future.

There is a crying need for unique quality content nowadays. Copywriters are in demand and I have come across cases where journalists in leading dailies and magazines have kicked their full time jobs and taken to writing content for the web. But the uniqueness of the content has come under the scrutiny of the major search engines.

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Link Building Through Social Media – Is It That Difficult?

The post today deals with link building using social media. Most SEO practitioners love to use social media to build backlinks to a site. It is a powerful method and can gain numerous inbound links in a short period of time.

For this, the content has to be of high quality along the lines of linkbait and capable of going viral. It gets picked up by various social media properties and earns lot of link love. Yet, there are people who complain that they are not having success in using this technique. One of the major reasons for failure is the inability to build relationships.

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The Future Of SEO

Today’s post covers a very interesting topic – The future of SEO and is based on a Whiteboard Friday discussion by Rand Fishkin at SEOmoz. The search marketing industry is today poised on the brink of explosive growth and is seen to be the major source of advertising eclipsing the likes of the traditional mediums such as television and print media.

It is an interesting trip to the future and Rand’s views are equally interesting on what would be relevant in 5 to 10 years from now. He admits these are his personal views and is not an indicator of things to come. But it is a good reminder to be ready for it if it materialises in future.

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