Natural Search Blog


Yellow Pages & Blog Payola

Ed Kohler, outspoken critic of YP industry, “outed” DexKnows.com for using Pay-Per-Post to increase links and associated PageRank for their site.

DexKnows.com logo

As you may know, Pay-Per-Post involves paying bloggers to write articles endorsing products, services or companies, and in this flavor it also involves using those posts to link back to the company’s site in order to help build PageRank.

The blog post is very thinly disguised payola – as Kohler points out, the blog is purportedly belonging to someone in Arkansas, while this post appears to be all oriented around providing keyworded links involving Pizza in Minneapolis through DexKnows. The blog has a large “payperpost” ad badge on it, too, and if you read through the articles, every single one seems to be engineered to sound like someone writing about random daily life incidents, but always with a couple of injected keyword links.

In context, it’s glaringly obvious that the blog is a paid posting. Kohler posts a comment below it, asking if it’s a paid post for Dex, and the author replies that she doesn’t “know who’s Dex”.

Kohler further pokes fun at Ken Clark, a yellow pages industry advocate, (more…)


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