Natural Search Blog


10 Tips For Buying Domain Names

Buying domains can be a tricky issue. A crucial factor in the success of an online start up is a fantastic domain name. It is easy for people to remember and link to the site. Domain names should be easy to spell, easy to say and have a .com extension.

If the domain name aptly represents the industry or niche it does business in, it can get direct traffic where users type it into the address bar and reach the site. It also represents your company in cyberspace and is the first port of call online.

There are two tricky issue involved in the buying of domains. The first is that you cannot use comparable sales figures (as in the case of real estate). The second is the intrinsic value of the domain name itself (as in the case of vehicle, jewellery etc). These are intangibles and cannot be used as bargaining chips at the negotiating table.

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