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	<title>Natural Search Blog &#187; Progressive-Enhancement</title>
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	<link>http://www.naturalsearchblog.com</link>
	<description>Thought leaders in search engine optimization weigh in with the latest SEO news and commentary</description>
	<pubDate>Thu, 09 Oct 2008 19:12:37 +0000</pubDate>
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		<managingEditor>chris@netconcepts.com ()</managingEditor>
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		<itunes:summary>Thought leaders in search engine optimization weigh in with the latest SEO news and commentary</itunes:summary>
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		<title>Google&#8217;s Advice For Web 2.0 &#038; AJAX Development</title>
		<link>http://www.naturalsearchblog.com/archives/2007/11/07/googles-advice-for-web-20-ajax-development/</link>
		<comments>http://www.naturalsearchblog.com/archives/2007/11/07/googles-advice-for-web-20-ajax-development/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 21:47:38 +0000</pubDate>
		<dc:creator>Chris Silver Smith</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[AJAX]]></category>

		<category><![CDATA[Mashups]]></category>

		<category><![CDATA[Progressive-Enhancement]]></category>

		<category><![CDATA[Web-2.0]]></category>

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		<description><![CDATA[Yesterday, Google&#8217;s Webmaster Blog gave some great advice for Web 2.0 application developers in their post titled &#8220;A Spider&#8217;s View of Web 2.0&#8220;.
In that post, they recommend providing alternative navigation options on Ajaxified sites so that the Googlebot spider can index your site&#8217;s pages and also for users who may have certain dynamic functions disabled [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, Google&#8217;s Webmaster Blog gave some great advice for Web 2.0 application developers in their post titled &#8220;<a href="http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html" title="Spiders view of Web 2.0" target="_blank">A Spider&#8217;s View of Web 2.0</a>&#8220;.</p>
<p>In that post, they recommend providing alternative navigation options on Ajaxified sites so that the Googlebot spider can index your site&#8217;s pages and also for users who may have certain dynamic functions disabled in their browsers. They also recommend designing sites with &#8220;Progressive Enhancement&#8221; &#8212; designing a site iteratively over time by beginning with the basics first. Start out with simple HTML linking navigation and then add on Javascript/Java/Flash/AJAX structures on top of that simple HTML structure.</p>
<p>Before the Google Webmaster team had posted those recommendations, I&#8217;dÂ  published a little article early this week on Search Engine Land on the subject of how <a href="http://searchengineland.com/071105-125557.php" title="Why Many Web 2.0 Developers Are Search Morons">Web 2.0 and Map Mashup Developers neglect SEO basics</a>. A month back, my colleague Stephan Spencer also wrote an article on how <a href="http://searchengineland.com/071018-074610.php" title="The Search Eninge Unfriendliness of Web 2.0">Web 2.0 is often search-engine-unfriendly</a> and how using Progressive Enhancement can help make Web 2.0 content findable in search engines like Google, Yahoo!, and Microsoft Live Search.</p>
<p>Way earlier than both of us even, our colleague, P.J. Fusco wrote an article for ClickZ on <a href="http://www.clickz.com/showPage.html?page=3625943" title="How Web 2.0 Affects SEO Strategy">How Web 2.0 Affects SEO Strategy</a> back in May.</p>
<p>We&#8217;re not just recycling each other&#8217;s work in all this &#8212; we&#8217;re each independently convinced of how problematic Web 2.o site design can limit a site&#8217;s performance traffic-wise. If your pages don&#8217;t get indexed by the search engines, there&#8217;s a far lower chance of users finding your site. With just a mild amount of additional care and work, Web 2.0 developers can optimize their applications, and the benefits are clear. Wouldn&#8217;t you like to make a little extra money every month on ad revenue? Better yet, how about if an investment firm or a Google or Yahoo were to offer you millions for your cool mashup concept?!?</p>
<p>But, don&#8217;t just listen to all the experts at Netconcepts &#8212; Google&#8217;s confirming what we&#8217;ve been preaching for some time now.</p>
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