Natural Search Blog


Internet Retailers Finding Growth During The Recession

I earlier wrote about how businesses could take advantage of a recession by swooping in to grab up some marketshare from more fearful businesses who might choose to cut back advertising and expansion during an uncertain period. Now Forrester Research and Shop.org have released some survey results indicating that many online merchants are seeing growth while brick-and-mortar businesses are experiencing reduced sales.

The one cautionary note a Forrester analyst added to the release was that many retailers are apparently planning to advertise more in social networking sites like MySpace and Facebook, even though it’s “still unproven how such sites might build direct revenue for retailers” (paraphrased).

I’d note that many of us in internet marketing have identified fairly significant promotional potential in social media sites, and that some degrees of integration with them are possible in many cases without incurring advertising costs — so, it may be that judicious campaigns should still be attempted, even if there is not a lot of research evidence indicating good ROI. Just as with any promotional campaigns, it’s important to try to measure results as you go, and adjust as indicated.

tadalista

Retailers Recession Proofing Through Optimizing Internet Retail Sites

Overall economic fears are causing many retailers and other businesses to step up their games in terms of promotion. While some retailers are cutting back on advertising or paring down on their inventory, there are compelling reasons to increase the intensity in marketing efforts in order to offset the expected reduction in average customer spending. If your competitors are cutting back on efforts, not only could you have a chance to dominate in your sector, but you could even increase profits at the expense of your competition’s market share.

The internet is a prime area to focus in this period, since the net reduces distance barriers and the difficulty of locating products for buyers, and efforts to increase sales through this medium can be accomplished at lower costs than many other options. One of the most cost-effective areas for internet promotion is via increasing your “natural” traffic referred to your site from search engines.

Many internet retailers haven’t connected the dots sufficiently (more…)

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