Online Reputation Management Through Search at SMX West
I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.
First up was Andy Beal, who I was particularly interested in hearing since this presentation came just after he announced his new online reputation management monitoring service, Trackur, and he also announced he’d have a number of free copies of his book at a booth in the exhibit hall later.
Additional speakers included Chris Bennett, Veronica “Niki” Fielding, David Wallace, and Jonathan Ashton. (more…)
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Posted by stephan of stephan on 02/28/2008
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Filed under: Best Practices, brand names, Conferences Online Reputation Management, Reputation Monitoring, reputation-management
Treat your Customers like Royalty and the Traffic (and Links) will Come
Have you heard the words, “reputation management” applied to SEO before? Well, if you haven’t, you certainly should. Where some corporations might argue that the blogosphere isn’t important, Zappos, the web’s biggest shoe store would, no doubt, disagree. If you have any questions about how positive the blogosphere can be for links (and traffic), grab a box of tissues and read this post entitled, “I heart Zappos.” The blogger bought a pair of women’s shoes for her mom. The post is currently ranked #12 in Google for “zappos” (and #9 in Yahoo). Want to learn how you, too can garner link love and traffic for your brand? Here are some great lessons we can learn from this story to help you manage your online reputation…
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Posted by stephan of stephan on 11/30/2007
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Filed under: Link Building reputation-management
Facebook to Expose Profile Info
Facebook just announced that they are going to begin exposing a minimal amount of user profile information to people who are not logged-in to the service, including allowing the info to be crawled and indexed by search engines.
I’ve previously blogged about how using LinkedIn is important for the purposes of professional reputation management, and this change that Facebook has announced today causes me to state that they should also be something that users integrate with for the purposes of networking, proactive reputation management, and good career building.
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Posted by Chris of Silvery on 09/05/2007
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Filed under: Social Media Optimization Facebook, linkedin, Professional-Networking, reputation-management
Leveraging Wikipedia for SEO: it’s no longer about the link juice
Recently when I blogged about the SEO benefits of contributing to Wikipedia, I alluded to some of the complex strategies and tactics around creating entries, keeping your edits from getting reverted, etc.
One of the benefits that can no longer be gained is link juice. That’s because rel=nofollow has just been instituted across all of Wikipedia and its sister sites (such as Wikinews).
Does that mean you no longer need to concern yourself with Wikipedia? Heck no! It is still a valuable source of traffic and, just as importantly, credibility. To have a Wikipedia entry for your company show up in the top 10 in Google for your company name gives a nice credibility boost. Even better if the coverage on your entry is favorable!
Wikipedia is still key to the discipline of “reputation management.” By understanding the ins and outs of Wikipedia — navigating the landmines of notability criteria, not contributing your company’s entry yourself, disambiguation pages, redirects, User pages, Talk pages, etc. — you can potentially influence what is said about you on Wikipedia. Furthermore, if web pages that are critical of your company occupy spots in the first page of the SERPs, you can push them out and replace them with your Wikipedia entries. Because Wikipedia holds so much authority and TrustRank, it’s easy to get an entry into the top 10 for any keyword.
Back to the nofollowing of external links… I don’t think SEOs will leave Wikipedia any time soon due to this new development. Even though that was Jimbo Wales’ hope.
There is still significant incentive for SEOs to edit (and manipulate) Wikipedia so long as Wikipedia holds the top spot for important keywords such as “marketing” in Google.
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Posted by stephan of stephan on 01/23/2007
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Filed under: Link Building, PageRank Link Building, link-gain, PageRank, reputation-management, TrustRank, Wikipedia
