Natural Search Blog


Google Supports Microformats, Rolls Out Rich Snippets

The annual Google Searchology conference held recently revealed some interesting offerings in the search marketing field. Google had introduced personalised search and universal search through the same event in previous years.

Google has stated its support for rich microformats. Yahoo’s Search Monkey has already implemented them. But is still not clear if the search engines read them. Local search results have been rumoured to use microformats but there is no evidence to back this either.
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Microformats Hit Mainstream!

Microformats LogoOver on SEMClubhouse I’ve written up a post on “Why Use Microformats?” which is a mild criticism of Michael Gray’s recent post on “HCards, Microformats and Address Data does it Matter for SEO“. Essentially, Michael suggests people should prioritize implementation of hCard into local info webpages as a lower-priority, back-burner project. I not only believe that Yahoo’s SearchMonkey developer platform and Google’s new Rich Snippets display are proving that the search engines consider the Microformats protocol to be important, but anything presented as a back-burner or rainy-day project for many major corporations pretty much relegates that work to never be done at all.

With the advent of Rich Snippets in SERPs, I think I can safely declare that Microformats have now hit mainstream! (more…)


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