Natural Search Blog


How To Breathe Life Into A Lacklustre PPC Campaign

PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.

Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.

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Social Media Costs … More Than Just ROI Calculations

Social media costs. Yes it does. One way or another, there is a cost that is (or should be) associated with social media efforts. Determining and measuring that cost isn’t the easiest thing in the world, but if you took the time to determine your Social Media Marketing Goals and established metrics for Social Media Measurement, then you are well on your way to understanding the financial (and resource) impact of social media.

Why are social media costs so challenging to measure? Social media is about more than just ROI. Unlike areas of a business that have very specific and direct cost and revenue associations, social media costs are a combination of your goals, metrics, direct costs and time; of which, many of these may actually be soft measurements. (more…)

Taking On An Existing PPC Campaign – Things To Be Aware Of

Working in a search marketing firm throws up lots of interesting challenges. One of them is taking over an existing Pay Per Click campaign from another agency as the client is very unhappy with her paid search efforts. Her main grouse is that she is not getting enough business out of her PPC campaigns and her ROI (Return on Investment) is pretty poor.

There are a variety of factors that are contributing to the client’s poor performance in paid search. If you are taking over the client’s existing campaign, there are positives and negatives which you have to be aware of. This post will discuss these at length in no particular order.

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