Natural Search Blog


Unique Content And Its SEO Implications

The world wide web is still dominated by content on websites though audio and video content have come to stay. There is no sign of textual content and its importance dissipating in the eyes of search engines in the future.

There is a crying need for unique quality content nowadays. Copywriters are in demand and I have come across cases where journalists in leading dailies and magazines have kicked their full time jobs and taken to writing content for the web. But the uniqueness of the content has come under the scrutiny of the major search engines.

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Yahoo update beefs up on authority sites

Aaron Wall posted a blog about how Yahoo!’s recent algorithm update has apparently increased weighting factors for links and authority sites.

Predictibly, a number of folx have complained in the comments added to Yahoo’s “Weather Report” blog about the update. Jeremy Zawodny subsequently posted that their search team was paying close attention to the comments, which is always nice to hear.

Coincidentally, I’d also just recently posted about Google’s apparent use of page text to help identify a site’s overall authoritativeness for particular keywords/themes.

As they say, there’s nothing really new under the sun. I wonder if the search engines are all returning to the trend of authority/hub focus in algorithm development? It’s a strong concept and useful for ranking results, so the methodology for identifying authorities and hubs is likely here to stay.


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