Natural Search Blog


Am I an SEO Dog? More On Toasting of Internet Yellow Pages

Donna Bogatin apparently disagreed with my article at SEL entitled “Google Trends: Yellow Pages Will Be Toast in Four Years“, posting a bit of a lurid headline herself: “Yellow Pages Trash Talking: The SEO Dog in the Google Local Fight“.

I didn’t really think that my article was quite “trash talk“, and I’m assuming from the article content that the “SEO Dog” referred to was perhaps myself, or perhaps the “dog” is my article conclusions, fighting for the ostensibly narrow viewpoint of all SEOs. Aside from the somewhat scathing disembowelment attempted, I thought it’d be informative for me to address some of the logic-faulty conclusions that were drawn.

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New Columnist for Search Engine Land

Locals OnlyI just became a new contributor for Search Engine Land with the publication of my first article today:
Google Builds Local Map Content in 3D“. As you may recall, Danny Sullivan launched SearchEngineLand.com back in December of last year after stepping down as editor-in-chief for SearchEngineWatch.com which he’d originally founded. I’m contributing work under the Locals Only column that was earlier launched with their correspondent, Greg Sterling. As you may know, Greg Sterling was a former member of the Kelsey Group, and is widely respected as a top authority/commentator/analyst on marketing/business in the local search space.

I was really surprised and flattered to’ve been invited to contribute – I’ve long been a fan and devoted reader of the folx who worked upon SearchEngineWatch.com and now SearchEngineLand.com. I’ve also been a longtime reader of articles by Sterling, along with many others in my company, Idearc Media. I think I’m in really august company, and I know it’s going to challenge me to try to put forward work that’s worthy of appearing under their masthead along with others in the same space.

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