Natural Search Blog » Search-Engine-Marketing http://www.naturalsearchblog.com Thought leaders in search engine optimization weigh in with the latest SEO news and commentary Fri, 05 Sep 2008 15:56:41 +0000 http://wordpress.org/?v=2.6.1 en © chris@netconcepts.com () chris@netconcepts.com() Thought leaders in search engine optimization weigh in with the latest SEO news and commentary chris@netconcepts.com No no http://www.naturalsearchblog.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Natural Search Blog http://www.naturalsearchblog.com 144 144 7 Habits of Highly Effective PPC Advertisers http://www.naturalsearchblog.com/archives/2007/05/31/7-habits-of-highly-effective-ppc-advertisers/ http://www.naturalsearchblog.com/archives/2007/05/31/7-habits-of-highly-effective-ppc-advertisers/#comments Thu, 31 May 2007 18:14:55 +0000 Chris Silver Smith http://www.naturalsearchblog.com/archives/2007/05/31/7-habits-of-highly-effective-ppc-advertisers/ I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.

Some of the tips include:

  •  Control spending by adjusting bid amounts, not daily spend budget
  •  Conversion matters, not click-through rate (CTR)
  •  Avoid bidding up for top position

…and more. I think there’s some great stuff here - both for paid search newbies as well as veterans.

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