Natural Search Blog


Orion Panel: Tech & Info Giants – 3rd Keynote at SES San Jose 08

The Orion Keynote Panel, “Technical & Information Giants”, touched on fairly broad topic areas this afternoon at the Search Engine Strategies conference in San Jose.

Speakers included Matt Cutts (Google Engineer), Rich LeFurgy (Partner, Archer Advisors), Kirsten Mangers (Co-Founder & CEO, WebVisible), Robert Scoble (Managing Director, FastCompany.TV), Danny Sullivan (Editor-in-Chief, Search Engine Land), and Tim Westergren (Founder, Pandora).

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Conference Chair and moderator, Kevin Ryan, framed up the introduction to the panel by using numerous pop culture video snippets to emphasize the impact of Google, social media, and the overall internet on everyday lives. Some of the funnier snippets included quotes from South Park and Californication. (more…)

Satya Nadella, 2nd Keynote at SES San Jose 08

Satya Nadella (Microsoft’s Senior Vice President of the Search, Portal & Advertising Platform Group) spoke at this morning’s keynote at the Search Engine Strategies Conference.

Sam Johnson quoted, Satya Nadella Microsoft Keynote, SES

Nadella spoke on how Microsoft approaches search and how the company intends to shape trends in search development and how they intend to exploit them.

Nadella shows current popular content in search: Michael Phelps

Lee Siegal, 1st Keynote at SES San Jose 08

On opening night at the Search Engine Strategies Conference this week in San Jose, Kevin Ryan () spoke with Lee Siegal about his book, “Against the Machine”, and the ideas in it.

Kevin Ryan Talks to Lee Siegal, SES Keynote
Kevin Ryan Interviews Lee Siegal, SES Keynote

Siegal proposes that the internet culture is perhaps damaging our attention span and he points out the benefits of having intentionality about what we do. Interesting!

Lee Siegal, Keynote at SES San Jose 2008
Lee Siegal, author of “Against the Machine”

Great Material For In-House SEOs

I’ll be giving a presentation at the upcoming Search Engine Strategies “SES” San Jose conference on “How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done“.

Hear me speak badge - SES San Jose 08
Search Engine Strategies Conference

This promises to be a great session, and I have some cool tips to impart on how to effectively communicate with one’s technology department staff in order to break down barriers, cut through red tape, and get changes deployed to bang up site traffic. (more…)

Keynote Conversation With Jim Lanzone

In my presentation today at SES San Jose, I mentioned that I sometimes take photos at events and then share them with the news media – here’s one of the pix that I shot of the Keynote Conversation with Jim Lanzone. Jim Lanzone is Ask.com’s CEO, and conference co-chair Chris Sherman interviewed him for the Keynote.

Jim Lanzone keynote interview
(click to enlarge)

If you’re writing a news story about this keynote, I’d be happy to supply you with permission to use the photos I took of the Keynote, in return for a credit line and a link back to the photo’s page on Flickr. Here’s some of the other images from this sequence.

I’m tired of this camera with it’s too-slow exposures — I’m planning to ditch it for something that’s more flexible in settings and which performs better in low lighting situations.

SES Session on Universal & Blended Vertical Search

I’m busy attending this year’s Search Engine Strategies Conference (SES) in San Jose, but I thought it’d be worthwhile to pause for half a minute in the flurry of sessions and networking to mention a couple of interesting things I heard from Google in yesterday’s session on Universal and Blended Vertical Search.

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Upcoming Speaking Gigs

I have a few speaking gigs coming up for any of you who are interested. I’ll be speaking first in April at the Search Engine Strategies Conference in New York, on the Images & Search Engines panel on the topic of Optimization Through Image Sharing Sites:

Hear Me Speak Badge, SES NYC 07

The talk focuses primarily upon optimizing via Flickr, since my comparison research indicates that Flickr has the best potential for natural search optimization. You’ll notice that my postings here at Natural Search Blog increasingly have illustrations accompanying them, and I’ve typically hosted those through Flickr just for the SEO value in an effort to “practice what I preach”. 😉

AMA Hot Top Series on Search MarketingI’ll also be speaking at the American Marketing Association’s Hot Topic Series on Search Engine Marketing in April (San Francisco), May (New York), and June (Chicago) on the subject of “Organic Search is All About Content”. These one-day conferences will have some other great guests such as Stephan Spencer from Netconcepts, Amanda Camp and Vanessa Fox from Google, Eric Ward the link-building expert, Paul O’Brien from HP, and others.

I hope to see you there!

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Attending SES Chicago 06

I’ll be attending the Search Engine Strategies Chicago 2006 conference next week, and I’ll be speaking on the panel on Images & Search Engines, for anyone interested.

My part of the presentation will be on “Optimizing Through Image Sharing Sites”. I’ve written here previously about optimizing images for both image search and web search, but some of the material in next week’s presentation will be completely new, and hopefully worthwhile for anyone looking for new organic traffic opportunities to exploit. I’ve been sweating to complete some of the research for this for the past few weeks, and I think the resultant info will be pretty cool!

I’m planning to drop a handful of my bizcards off at the Superpages.com booth in the exhibit hall, for anyone interested in contacting me while at the conference. I understand that our booth will also be sharing space with our compatriots from Inceptor (a company we acquired earlier this year). I’ll be interested in seeing how this hybridized booth thing works out, along with any new Idearc branding that might start showing up on it.

Mike Sack from Inceptor will also be speaking later the same day as myself, on the panel for Converting Visitors Into Buyers.

Finally, I should also mention that Stephan Spencer, who graciously invited me to guest blog on here many months ago, will also be speaking that same day on the panel for Blog & Feed Search SEO. I’ve heard Stephan speak on this subject previously, along with Rick Klau from FeedBurner, and I found it very interesting/worthwhile.

Attending the 2006 Search Engine Strategies Conference in San Jose?

I’ll be attending the Search Engine Strategies Conference in San Jose next week. Drop me a line if you’d like to meet me during the conference!

There are a handful of sessions I’m interested in sitting in on, and I’m looking forward to having dinner one night with some of my old friends from college who work in Silicon Valley.

Some of you may be interested to know that Stephan Spencer is scheduled to appear on a panel on Blog & Feed Search SEO, though I’m thinking I’ll have to miss that in order to attend the simultaneous session on Duplicate Content and Multiple Site Issue. Sorry, Stephan! 😉

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